The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail? Chat bots?).

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. We’re a marketing consulting firm – it’s not a good look if we can’t master this basic marketing channel. Embarrassingly bad. An improvement from 4.5,

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

SmartBug Media

OCTOBER 11, 2023

As an e-commerce marketer, you’re striving to hit the mark every day of the year. BFCM is the busiest e-commerce sales season of the year, and everyone is vying for their share of the market. Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Read your email from your reader’s perspective.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules? Now, the good news: abiding by the rules isn’t that hard.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully. Bounces have a tremendous impact on email deliverability.

Deliverability 114

Deliverability CAN-SPAM Validation API 114

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Benchmark Email

SEPTEMBER 1, 2022

Every successful business also has solid email deliverability. They most likely have a team of email marketers building strategies that ensure successful email campaigns without any throttling, bulking, bouncing, or spamming. Simply put, email deliverability is the ability to deliver emails to recipients’ primary inboxes.

Deliverability 98

Deliverability CAN-SPAM Advertising Benchmark Email Campaigns 98

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? How to Audit Your Email Campaigns.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Moving from a shared to dedicated IP.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Sending re-engagement campaigns. Sending win-back campaigns. Get the report.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Litmus

MAY 10, 2022

Email marketers rely on their emails consistently getting to the inbox. But understanding deliverability can feel like a bit of a mystery. . We created a guide to help you identify the factors that are controlled by the sender versus the ESP to help you avoid any unexpected twists in your email deliverability strategy.

Deliverability 94

Deliverability CAN-SPAM Webinar Metrics Loyalty 94

SendGrid

MARCH 23, 2022

The Deliverability Insights and Messaging Insights dashboards are engaging and easy-to-follow dashboards to help you hit the mark with your marketing campaigns. The post Introducing Deliverability & Messaging Insights appeared first on SendGrid. Learn how to get more from your email and messaging channels.

Deliverability 85

Deliverability Email Marketing Advertising Channels Campaigns 85

Salesforce Marketing Cloud

DECEMBER 10, 2021

Email deliverability remains a mystery to many marketers. There are many common misconceptions about email deliverability, and just as many tools to improve it. But first, let’s define deliverability, email deliverability vs. the delivered rate, and the email sender reputation score. View it now.

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Email drives sales and marketing, and sales teams continue to focus, optimize, and innovate. Email drives sales and marketing, and sales teams continue to focus, optimize, and innovate. What is Email Deliverability?

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

Lake B2B

AUGUST 10, 2022

And such a missed opportunity is the last thing you want, especially in an uber-competitive email marketing landscape. Now the success of your email campaign […]. The post A Complete Guide To Improving Email Deliverability appeared first on Blog.

Deliverability 98

Deliverability Email Campaigns Email Marketing B2B Marketing 98

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Understanding email deliverability starts long before a campaign launch. Understanding email deliverability starts long before a campaign launch.

Deliverability 85

Deliverability CAN-SPAM Guidelines Curation 85

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. When beginning your email marketing campaign, you can’t just start sending a number of emails to a larger recipient pool from your domain. It increases email deliverability.

Domain 98

Domain Deliverability CAN-SPAM Template 98

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 288

Work Management Marketing Management Email Marketing Planning 288

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Heinz Marketing

OCTOBER 23, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. Thank you, Chad S.

Deliverability 108

Deliverability Urgency Marketing B2B B2B Sales 108

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

The Lead Agency

FEBRUARY 18, 2020

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. Thus, when developing your mailing list and prior to sending any B2B email marketing campaigns out, it’s important to take reasonable precautions. Interested in Launching a B2B Emailing Marketing Campaign?

Deliverability 62

Deliverability Email Marketing B2B Marketing Advertising Agencies 62

Benchmark Email

JUNE 20, 2023

Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into subscribers’ inboxes. One factor that can impact email deliverability and that often gets overlooked is email design.

Deliverability 64

Deliverability Design Optimization Advertising Benchmark 64

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. Deliverability What is Email Deliverability? What is Email Deliverability ?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Ontraport

MARCH 1, 2021

That’s why, for example, affiliate marketing can be so challenging. Tips: Check out this article to learn about how to adjust the content of your emails for better deliverability. There are template campaigns in the Ontraport marketplace that make it easy to stop sending to unengaged contacts automatically. in your emails.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155