The Point

APRIL 29, 2021

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. We’re a marketing consulting firm – it’s not a good look if we can’t master this basic marketing channel. Embarrassingly bad.

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Deliverability Email Marketing Optimization Work Management 102

Litmus

OCTOBER 21, 2022

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Email deliverability basics.

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SendX

FEBRUARY 6, 2024

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. This problem affects email deliverability and open rate. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners.

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Phishing Deliverability Domain Open Rate 221

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. DO: Consider altering the email marketing sender name according to the content you’re sending.

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SmartBug Media

OCTOBER 11, 2023

As an e-commerce marketer, you’re striving to hit the mark every day of the year. BFCM is the busiest e-commerce sales season of the year, and everyone is vying for their share of the market. Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability.

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DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

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SendX

JUNE 27, 2020

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. He locked himself in a room with 20 Red Bulls and desperately tried to find an ESP promising 100% email deliverability.

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Deliverability Work Management CAN-SPAM Tips 195

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

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Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. What are the new Gmail email deliverability rules? The two email providers will enforce the new email deliverability rules across both platforms. “A

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Litmus

JANUARY 4, 2023

You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference. Get your guide.

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ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability?

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SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. Here are three ways to improve your marketing strategy and get your emails read. Work from targeted segments.

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Deliverability CAN-SPAM Open Rate Click Rate 98

ConvertKit

AUGUST 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. The Deliverability Defined Podcast.

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ConvertKit

JUNE 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. The Deliverability Defined Podcast.

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ConvertKit

NOVEMBER 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2021. August 2021. September 2021.

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Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

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DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Email drives sales and marketing, and sales teams continue to focus, optimize, and innovate. Email drives sales and marketing, and sales teams continue to focus, optimize, and innovate. What is Email Deliverability?

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Terkel Marketing

MAY 1, 2023

How Do I Improve Email Deliverability? From building your reputation through emails to regularly tracking your sender information, here are 10 answers to the question, “What are your best tips for improving email deliverability?” appeared first on Terkel.

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Deliverability Domain Segmentation Tips 59

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using deliverability monitoring. Removing chronically inactive subscribers.

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ConvertKit

JULY 14, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021. The Deliverability Defined Podcast.

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ConvertKit

SEPTEMBER 20, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021. In August, ConvertKit sent over 1.4

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ConvertKit

NOVEMBER 17, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2020. Deliverability Defined Podcast.

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ConvertKit

SEPTEMBER 29, 2020

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit. Jump ahead. Stay in touch.

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ConvertKit

JANUARY 14, 2022

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. October 2021. November 2021.

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ConvertKit

FEBRUARY 10, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2020. Deliverability Defined is back March 2nd!

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ConvertKit

OCTOBER 21, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2021. August 2021. 870 million messages.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. SPF creates a record in your Domain Name System (DNS) that lists the authorized servers that can send emails on behalf of your domain.

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ConvertKit

MARCH 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. December 2020. January 2021.

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Ontraport

MARCH 1, 2021

Email Content + Promoted Domains. Content + Promoted Domains. That’s why, for example, affiliate marketing can be so challenging. Tips: Check out this article to learn about how to adjust the content of your emails for better deliverability. Also, don’t promote Ontraport domains (members-only.online, etc.)

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ConvertKit

APRIL 13, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2020. The Deliverability Defined Podcast.

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ConvertKit

DECEMBER 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2021. September 2021. October 2021.

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ConvertKit

JUNE 24, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. – March 2020.

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PureB2B

MAY 30, 2022

Getting your emails delivered to the maximum number of subscribers is often seen as a big issue within companies and it is even possible to damage your email deliverability, when not done correctly – that’s why it is so important to follow the best practices. E-Mail deliverability means – which emails do make it to the subscriber’s inbox.

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Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Not the fresh start you want for your email marketing program. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. What’s an IP or domain warm-up? Is it warm?

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ConvertKit

SEPTEMBER 16, 2020

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020. ConvertKit was ranked #1 in deliverability!

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ConvertKit

MAY 13, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2021. The Deliverability Defined Podcast.

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