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Best practices for multicultural marketing

SmartBrief - Marketing

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years.

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5 essential tips to clearly define your ideal target market

Tomorrow People

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

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American Black consumers: More diverse, demanding and reachable than ever

Martech

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. Census projects that this will increase to just under 10 million by 2060. This presents a challenge and an opportunity for marketers. While the majority are African American, about 4.6

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FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

The result of Paul’s informal census is that folks can’t wait to get back to F2F. But virtual events have their purposes, including creating content that can be archived and used for marketing purposes long after the last attendee has disconnected.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. It’s no secret that outdoor and out-of-home advertising are still one of the most powerful marketing methods.

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7 ways to get to know your audience better

Martech

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Business email address Subscribe Processing.

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Better reporting can improve email performance

Martech

Get the daily newsletter digital marketers rely on. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute. Some marketing teams do all the work themselves.