Buzz Marketing for Technology

APRIL 10, 2013

A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Do you really know?

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Post on Google Buzz.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Marketing Insider Group

APRIL 28, 2020

Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment. Get started today–and generate more traffic and leads for your business.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Contently

FEBRUARY 28, 2023

The rumble of traffic. The buzz of a bee. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Biznology

OCTOBER 8, 2012

For small businesses in particular, generating local traffic is key. Look for a hosting service that provides enough bandwidth to support site pages, the types of media you’re planning to use and the amount of traffic you’re expecting to get. Photo credit: Wikipedia. 1) Find Reliable Hosting. 2) Optimize for Local Keywords.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Only B2B

APRIL 24, 2024

Here are some key metrics to consider: Website traffic. Leverage demand generation to create a buzz and attract potential customers, then nurture them with high-quality content and targeted messaging through inbound marketing. Strong MQL to SQL conversion [lead nurturing]. MQL through inbound channels (e.g.,

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

RebelMouse

NOVEMBER 9, 2023

Just as new songs are released every year, a song that was a big hit in 2021 will have a different buzz or popularity down the road. Users claim the rollout has started causing page traffic spikes and drops. Does a traffic drop after an update mean my site is considered spam?

Lead Ranking 105

Lead Ranking Lead Scoring Google CAN-SPAM 105

Webbiquity

MAY 22, 2018

a free website redesign offer can create a lot of buzz, but you should have a huge audience for it to pay off. The more content you generate , the more social sharing you do, which creates a consistent online presence and drives traffic to your search-optimized pages, improving your search engine rankings and traffic.

Social Media 215

Social Media Tips Media Ideal Customer Profiles 215

Stevens & Tate

DECEMBER 4, 2023

Pop-Up Shops or Experiences: Set up temporary retail spaces or experiential installations in high-traffic areas. Street Art and Murals: Commissioning local artists to create street art or murals that incorporate your brand can be a visually striking way to engage with the community and generate buzz around your products or services.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Marketing Insider Group

JUNE 22, 2020

Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz. Get started today – and generate more traffic and leads for your business.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Marketing Insider Group

MAY 18, 2020

Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Sprout Social

JANUARY 24, 2024

Website traffic from social media Tracking website traffic from social media is paramount for illustrating the tangible impact of influencer marketing on overall business success. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Tourism While its neighbor Japan remains top of the bucket list for many travelers, South Korea is enjoying its own tourism buzz as well. Two companies jumped out at me right off the bat: ? Hefty goal?

Startups 75

Startups Business Buzz Curation 75

Biznology

JANUARY 17, 2018

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score.

Amazon 154

Amazon Buzz Opinions Facebook 154

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. Using Brandwatch Analytics to track brand awareness provides you with the tools you need to both monitor and grow the buzz around your brand.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. One, organic traffic costs nothing. One, organic traffic costs nothing. There are two reasons for this.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Martech

JANUARY 11, 2024

A level of AI has been part of ESPs for quite some time, but now the human elements, like creative design and copy, may be under attack from the AI mob.”

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

SmartBug Media

APRIL 23, 2024

By investing in a booth that captivates people’s attention, you position yourself as a leader, transforming your space into a magnet for increased foot traffic. The simplest activities can generate the most buzz. The initial impression it makes can set the tone for the entire event. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

LeadSquared

JANUARY 28, 2016

Post regularly, but do not annoy a visitor with too much buzz. These could be search engine optimization, driving higher traffic to your website, engaging with your community, building a brand/thought-leadership, etc. Stop bothering Google with searches like ‘how to increase my blog traffic’, and think these three points through.

Traffic 52

Traffic Thought Leadership Lead Ranking Lead Scoring 52

RebelMouse

JANUARY 5, 2024

Use analytics tools like Google Analytics or Google Search Console to examine metrics such as website traffic, bounce rate, CTR, trends, drop-off rates, and user behavior. Outside Influences: During your A/B test, some factors will be beyond your control, such as a platform outage or seasonal buzz.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Inbox Insight

OCTOBER 19, 2023

The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. It’s about taking that buzz you’ve created around your brand and turning it into tangible leads that can potentially result in sales.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Marketing Insider Group

DECEMBER 17, 2019

Not only did this video manage to attract a huge amount of attention due to the social media buzz and controversy around the festival, but it was also an incredibly effective way for the brand to showcase how stock footage can be used to create an impressive promotional video on a small budget.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Navigate the Channel

JANUARY 19, 2024

Social media can drive considerable traffic to your blog. Regularly contributing valuable insights and information to these groups can position you as an authority in your niche and drive organic traffic to your blog. This can create a buzz and bring in a fresh perspective to your content.

Social Media 65

Social Media Media Blogger Demographics 65

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Digital Buzz ). Digital Buzz ). Digital Buzz ). Digital Buzz). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( (GE Capitol). Search Engine Land ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Webbiquity

MARCH 30, 2021

Image credit: Chatter Buzz. With the help of user analytics, you can generate insights about trends in traffic volume, sources, and visitor engagement. These tools have grown in popularity over the past few years, with a study showing that 30% of its respondents already use both Google Analytics and Adobe Analytics.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

RebelMouse

AUGUST 25, 2022

u201cNext week, we will launch the u201chelpful content updateu201d to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. As with most of Google’s updates, there’s a bit of mystery surrounding what this algorithm shift means for search traffic.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

Marketing Insider Group

JANUARY 29, 2020

Teasers on social media and building buzz in the run-up to the event can really help to build up a lot of interest and tempt more speakers to your event – after all, everyone will want to be speaking at the event that everyone’s talking about! Get started today and generate more traffic and leads for your business.

Conference 264

Conference Budget Programs Thought Leadership Contact Marketing 264

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. After the Event.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. These can often deliver lower CPCs and higher quality traffic. It’s not as straightforward as counting likes or shares.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Martech

DECEMBER 6, 2022

They aren’t just part of a campaign, they can be an event or focal point that generates buzz. And the advertiser expects that as a result of social sharing, many more digital users will be exposed to the ad beyond the in-person Times Square foot traffic and cab riders. Brands breaking into 3D DOOH.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 115

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? Competitive monitoring helps you stay updated with all the buzz. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels. What are they posting on social media? What’s their email marketing strategy?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Content Standard

SEPTEMBER 10, 2021

However, sustaining traffic long term hinges on not just one but two types of content. This, in turn, sends a surge of traffic to awareness assets. Campaign/Launch Content A campaign is a perfect opportunity to create timely content that generates buzz and interest. Featured image attribution: Towfiqu Barbhuiya on Pexels.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

ClearVoice

JANUARY 5, 2024

Paid ad campaigns, including social media ads, Pay-Per-Click (PPC) ads, and others that give your business instant visibility and traffic. Product or service updates and launches that aim to create immediate buzz and drive sales. Identify and define your content marketing goal. M – Measurable.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

JANUARY 31, 2024

By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the initial buzz surrounding the website launch.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Ranking 69

Circle Studio

FEBRUARY 7, 2018

Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Plan far in advance.

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 128

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? Increased foot traffic for both of us, with minimal marketing spend. You grow your mailing list, your partner receives buzz around their product. Cross-promotion marketing happens around us all the time.

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73