Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Velocity Partners
SEPTEMBER 20, 2023
Perhaps it was a coined term for an exciting new idea, or an industry term for a particular process. And then the buzz effect sets in. That’s the buzz effect. The buzz effect is a direct result of laziness. But the buzz effect is real. Every buzzword starts out with the best of intentions. Hard truth. Use examples.
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