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45 Emerging Technology Stats to Know in 2020

Hubspot

In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

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Measuring Social Marketing ROI

Vision Edge Marketing

EMarketer estimates that four out of five U.S. Many marketers use site traffic as their primary metric plus “soft” metrics such as counting fans and followers and positive buzz. Are you investing more in social marketing this year? If so, you are among the many marketers making this same decision.

ROI 100
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B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

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Why social commerce will rule social media in 2020

Buffer

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. It’s a far more streamlined process, especially when you can enjoy things like chatbot checkouts, and autofill payments and delivery details. What’s coming to social media in 2020? How does social commerce work?

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How to edge out your competition with market research

Sprout Social

It’s the process of gathering information surrounding your business opportunities. Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. Your market research process shouldn’t be a time-sink. Why is market research so important, anyway?

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

According to eMarketer , adults spend (on average) five and a half hours on video content every day. If there is buzz in your industry about its growth, decline, impact on the environment, ethics of certain industry players, record a video statement that conveys your opinion. Beyond customer service videos, what can you do?