Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach.

Twitter 98

Twitter Paid Search Agency Ads Word of Mouth 98

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. From engaging with the right influencers to tracking your results, your brand can reap the benefits of this buzzed-about strategy.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

The ABM Agency

JANUARY 28, 2021

Press releases, newsletters, and email blasts are examples of tactics that can be used to drive marketing efforts. . Marketing Automation : Quality, consistent outreach and lead nurturing are key—and significantly supported by marketing automation tools on multiple digital channels (email, social, website).

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

EveryoneSocial

FEBRUARY 16, 2017

B2B marketers who focus most of their outreach efforts on blog posts and other industry-specific content should take note: push notifications could be the next big step forward in promoting your company’s brand. That’s just the thing, though: email is best when sending out a newsletter or message that applies to a great big audience.

Lead Ranking 95

Lead Ranking Generation Leads Lead 95

NuSpark Consulting

DECEMBER 9, 2012

Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Post portions of the white paper via a series of blog posts. Online News Release.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Adobe Experience Cloud Blog

OCTOBER 6, 2014

An easier way to manage outreach is to develop a channel for “many-to-one” communication. For example, you can use a marketing automation solution to do your outreach and nurturing for you. Perhaps you send a dedicated email to communicate sponsorship details via a periodic newsletter. 3) Offer a Sweepstakes.

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. One way to keep people buzzing about a company's brand is by promoting various offers such as giveaways, contests, hosting Q&As, and doing customer features.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. Also, VC introductions and co-building.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

SEPTEMBER 21, 2010

Set up properly, this could be an easy yet powerful way for an organization to create and distribute a social newsletter on the fly. Post on Google Buzz. The site also makes it easy to promote your newspaper through Twitter and Facebook. is free but doesn’t offer any filtering options for results. Share this on Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100

Parse.ly

SEPTEMBER 26, 2022

shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Custom scripts let you display discount messages or newsletter opt-ins based on actions by the customer that you set as triggers. One of the add-ons available from Parse.ly

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SugarCRM

JANUARY 29, 2016

a white paper), providing an incentive for people to tune in can not only boost registration and attendance, but it can also help create some buzz. As you continue engaging, consider any ways you can personalize this outreach based on information collected during the webinar. Marketing Insights.

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

Aberdeen

MARCH 21, 2018

Using tools like Open Social Buzz allows you to quickly see which social media platforms competing companies use to generate engagement among their customer base. Check their website for the presence of a blog, newsletter offering, and other educational resources that aim to nurture leads through the sales funnel.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns.

Marketing Websites 122

Marketing Websites Lead Ranking Lead Scoring Correlation 122

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

Parse.ly

APRIL 6, 2020

shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Custom scripts let you display discount messages or newsletter opt-ins based on actions by the customer that you set as triggers. One of the add-ons available from Parse.ly

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

FEBRUARY 27, 2024

An event in Kissmetrics is the action that users take on your site or within your app, such as logging in, completing a check out, or subscribing to a newsletter. But many growth teams use LinkedIn as their go-to social media platform to research prospects and build an effective sales outreach plan. Pricing SparkLoop costs $2000/year.

Marketing Automation Services 84

Marketing Automation Services Budget Programs Tools Work Management 84

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

MAY 31, 2022

a 200% increase in outreach engagement). Like this: The final email will look like this: A personalized email humanizes your outreach request and delivers your business information in a memorable way. You can use a tool like Hyperise to auto-personalize your LinkedIn outreach email.

Linkedin 338

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 338

Single Grain

FEBRUARY 24, 2020

Most traditional content promotion methods give you this general audience outreach. Although your subscribers are an existing audience, you can incentivize them to further share your content or, even better, find other newsletters to feature your posts. This outreach was later the key to the success of the piece.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. And companies with better reputation and buzz around them should (theoretically) do better than their competition.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Optinmonster

APRIL 11, 2024

With RafflePress’s bonus entry actions, you can reward users with extra giveaway entries for performing a specific action, like signing up for your email newsletter: There are also entry actions like submitting an image, which you can use to run a photo contest. Once you have a sizable audience signed up for the event, start the show!

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Single Grain

FEBRUARY 24, 2020

Most traditional content promotion methods give you this general audience outreach. Although your subscribers are an existing audience, you can incentivize them to further share your content or, even better, find other newsletters to feature your posts. This outreach was later the key to the success of the piece.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

SnapApp

APRIL 4, 2018

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Digital and Dollars – Successfully Adding Online Marketing (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

JUNE 15, 2009

We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). The crew at SEOmoz actually covered our pitch strategy in post: [link] If you read the thread, there are details on how we did the blogger outreach campaign. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Newsletters. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Get the entire series by subscribing to this blog , and subscribe to my free newsletter here. chrisbrogan.com. May 19, 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

APRIL 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Truth About the iPad It’s Time for Real-Time I Get By With a Little Help From My Friends [link] Heather One of the people who is my greatest influence is my husband.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Lead Liaison

MARCH 28, 2017

This alert can be the green light for a salesperson to properly time their outreach. This report assists marketing teams in analyzing campaign activity, sales teams that need to know where to target their outreach, and executives monitoring all marketing and sales efforts. It’s a short report. It’s concise.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Marketing Websites 48

SnapApp

APRIL 23, 2019

Fortunately, many marketers have used events to generate demand and buzz before you. We’ve followed up with a new piece of related content for further engagement, and also pushed attendees to subscribe to our newsletter since we know they’re already interested.”. Some of the conclusions surprised us a bit.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Post on Google Buzz. , June 13, 2010. March 18, 2010. June 8, 2010. Hate Cold Calling?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going It stands to reason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

AUGUST 21, 2023

Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. While it seems rather simple on the surface, its go-to-market strategy has made a buzz in the world of sustainability. Make a table like this one below.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Content Marketing Institute

MAY 24, 2018

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. But having a few good brands (our friends) made the rest of the outreach much easier. Repurpose plan in a nutshell. Click To Tweet. Create the product.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105