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4 New Year’s Resolutions for Media Publishers

Liveintent

Consider adding these four ideas to your New Year’s resolutions: 1. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Start Planning Now for 2021 2022.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos. You can consider the following ways to go about it: Use an already existing UGC and turn it into an ad or video ad with the right message. Embed these reviews on your website to build trust.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. This is an ideal method for generating backlinks and creating buzz about your paper. Make sure your ad keys in directly with what the search query. Online News Release. Paid Search. Remarketing.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. If you’re headed to B2B Marketing Exchange in Scottsdale next week, mark this Content4Demand case study on your calendar for Monday at 3:10 p.m. — An Artificial Future. Five AI Solutions Transforming B2B Marketing.

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5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. Continue adding to your (separate) lists of customer knowledge and self-knowledge regularly as time passes and the data keeps rolling in. Don’t fall into this trap!

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. This is an ideal method to generate back links and create buzz about your paper. Ad text: “Improve Sales Performance. Post portions of the white paper via a series of blog posts. Online News Release.

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5 Easy Ways to Boost Your Local Advertising Strategy

Outbrain

Examples of local advertising include a flyer drop in surrounding neighborhoods, a social media ad targeted to the local radius, partnerships with other local businesses, or hosting a public event for the local population. Native ads blend into the look and feel of the website where they appear, so they are less disruptive to the viewer.