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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Success as a Public Relations Professional.

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Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. MYTH #1: Your Firm Needs a Client Newsletter.

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Content Already Fuels Everything. Now Act Like It.

Contently

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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13 PR Blogs You Should Be Reading This Year

Hubspot

PRNEWS started as a weekly print newsletter over 70 years ago, and today still serves as a comprehensive, go-to resource for the PR community. Institute for Public Relations. Committed to sharing "the science beneath the art of public relations™," IPR helps PR pros stay ahead of the curve. Public Relations Today.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Earned media is basically public relations, though it can be much more. To sponsor even a newsletter or two, or to sponsor a podcast for a few months?

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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?