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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Velocity Partners

Perhaps it was a coined term for an exciting new idea, or an industry term for a particular process. And then the buzz effect sets in. That’s the buzz effect. The buzz effect is a direct result of laziness. But the buzz effect is real. Every buzzword starts out with the best of intentions. Hard truth. Use examples.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. There’s a total of 39 specific suggestions in the slides, but here are the highlights.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. There’s a total of 39 specific suggestions in the slides, but here are the highlights.

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How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some of the biggest and most respected names in the industry. A conference is nothing without keynote speakers.

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Thought Leadership Content: How to Establish Authority in Your Industry

ClearVoice

Thought leadership shows you’re an expert in the industry while speaking to niche points. How will the industry change? Is there something not working in the industry? Don’t repeat what someone else says will be the next big thing in the industry. Adding to an echo chamber won’t help you stand out.

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?????????SEO Copywriting Buzz: Part 2

Biznology

But here’s the thing: a long word count doesn’t work every time for every industry. In fact, Leslie To from 3Q Digital found pages between 500 and 600 words had the best rankings… but this number varies by industry. The post ​​​​​​​​​SEO Copywriting Buzz: Part 2 appeared first on Biznology. Have a great week!

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

Beware of Neuro-Bunk By Molly Crockett Video Source: TED American neuroscientist, Molly Crockett, discusses the buzz around attention-grabbing headlines and why, as content marketers, we need to get the story straight.