ViewPoint
JUNE 15, 2012
Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing. Some companies have abandoned traditional methods of generating leads and are trying to use only one vehicle like marketing automation.
markempa
JUNE 14, 2005
Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
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Zoominfo
SEPTEMBER 25, 2019
The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. We have it!”. Don’t give up if a campaign falls short of your expectations.
Martech
AUGUST 25, 2021
Google’s eventual exit has created quite the buzz about a world without third-party cookies. From there, the goal is to extend that identity capability across use cases ranging from traditional direct marketing to measurement of paid media. Apple and others are already out of that business.
Rev
APRIL 12, 2023
It generated a lot of buzz and excitement among T-Mobile’s agencies, which helped GumGum secure the deal. This allowed them to direct marketing efforts with industry-specific campaigns, such as webinars and whitepapers. With the challenges in mind, DocuSign decided to create a segmented approach on its website.
Sprout Social
JUNE 21, 2022
A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?
Brandpoint
MARCH 30, 2020
A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Stay on top of your website and keep the pages current and fresh. Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs.
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