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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

Use analytics tools like Google Analytics or Google Search Console to examine metrics such as website traffic, bounce rate, CTR, trends, drop-off rates, and user behavior. Google Analytics also offers web page A/B testing for non-RebelMouse users. A/B Testing and SEO A/B testing is generally safe and encouraged by Google.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce. Stop Googling – here’s a simple definition. The post What’s All The Buzz About AI at Dreamforce?

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

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[Book Review] An Essential Guide to Artificial Intelligence for Marketers

B2B Marketing Directions

More importantly, the buzz surrounding ChatGPT has ignited an arms race among tech companies to develop and roll out new or enhanced applications enabled by artificial intelligence. Google, Salesforce, Hubspot, and a host of other firms have also recently announced new or enhanced applications featuring generative AI capabilities.

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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Google is the top search engine, but Facebook is in the top three based on search volume. Verify your Google My Business (GMB) listing. The result is the LSM Benchmark Report.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Personalization in Email Marketing. without any personalization. Image source: And Co.

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Copywriting Skills You Need To Master To Level Up Your Content and Conversion

Scoop.it

Review the statistics below regarding how good headlines results in better content performance. Take a look at the statistics below, from a report by BuzzSumo, Moz, and Backlinko. Are you generating buzz around your brand? Google Analytics). Headlines alone can help them convert. That’s how powerful headlines are.