Launch Marketing

JULY 3, 2018

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. How are you going to follow up with the product launch?

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Brandpoint

MARCH 5, 2019

Consult your product development team to see if they conducted product testing focus groups. Start by conducting research to discover pain points or questions your audience has about issues related to your product or service. Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

Webbiquity

NOVEMBER 23, 2010

Social media is fantastic for research and learning. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Post on Google Buzz. Blowhards (usually) tend to get called out and ignored. Share this on LinkedIn. Share this on Mixx. Tweet This!

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Post on Google Buzz. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 7, 2010

A bit of background, in case you’re wondering… I’m not making this stuff up, it’s been researched to death by scientists and marketers. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Post on Google Buzz. Share this on Mixx.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Hubspot

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Get metaphorical. Use poetic language.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Altitude Marketing

OCTOBER 23, 2018

Here are a few ways: Conduct primary research. If you want outside professionals to help guide, research, craft and codify this for you, figure $10,000-$20,000 as a safe budget range for branding. So, do your research and don’t try to outspend the competition – try to outsmart them. If not, then continue.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Business 100

Business Opinions Act-On Focus Group 100

Webbiquity

JUNE 20, 2011

Google settled a lawsuit last fall relating to its Google Buzz service. According to recent research , one-fourth of all online time is spent with social media. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It means giving up one’s privacy.

Social Media 100

Social Media Peer-to-peer Media PR 100

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Had someone shown up and said “join the convo,&# I would have thrown them out. The advice isn’t wrong - but too simplistic. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

According to some psychologists and researchers, the ?data s ineffective presentation of information, researchers are finding. In the search for solutions, some researchers are exploring the effects of information overload on technology users and are developing ways to quell its impact. or as distracting.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

Litmus

JANUARY 23, 2024

Every week, Litmus’ content team takes turns to share what’s got them buzzed in email marketing—from Litmus and the wider community. We’ve got a veritable library packed full of ebooks and reports that I still haven’t fully read. I couldn’t go without also giving Litmus Weekly a shout out here, too. Now that you’re inspired, what’s next?

Examples 86

Examples VALS Newsletter Design 86

Hubspot

SEPTEMBER 15, 2011

Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). There are a number of ways Sales can use Twitter : to research companies, stay abreast of industry news, determine appropriate times to contact leads, gather feedback, and stay connected with customers if they change jobs.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

FEBRUARY 15, 2012

You can also stalk other groups (remember, you don't have to own the group to look at their Group Statistics!) Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. And remember Group Statistics? You know where else you should share it?

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hinge Marketing

MARCH 12, 2020

Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. Our own primary industry research identified increased growth momentum at mid-large size firms. This is a mistake.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources.

Education 100

Education Research Google Class 100

ClearVoice

JULY 12, 2022

Marketing can also give input into what they’ve seen from their research or data-collection efforts to help narrow down better prospects. As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. Compared to B2C, there’s much more emphasis on value exchange—so buyers will typically conduct more extensive research on the solutions they plan to invest in. Before the internet, focus groups and interviews could only be held at physical venues.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. Compared to B2C, there’s much more emphasis on value exchange—so buyers will typically conduct more extensive research on the solutions they plan to invest in. New avenues for customer research. Why it’s time for B2B organisations to pay attention.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Heinz Marketing

MARCH 12, 2018

It was a terrible movie, but it got such a high amount of buzz and the media value of the buzz that it got was just unbelievable. Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] James Paden RT @JasonFalls: Is Twitter the echo chamber? And for what?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Paid Content Media Webinar Metrics 119