Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service. According to recent research , one-fourth of all online time is spent with social media. Social media is the new PR. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Launch Marketing

JULY 3, 2018

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences.

Product 64

Product Webinar Metrics Buyer Personas Adwords 64

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 23, 2010

Social media is fantastic for research and learning. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Post on Google Buzz. Blowhards (usually) tend to get called out and ignored. Social media makes marketing more fun. Share this on Mixx.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. You don’t have to hire a PR agency to kiss the arses of the editors any more. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122