SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Hubspot

JULY 31, 2018

These examples should be all the inspiration you need to brainstorm and execute a brilliant long-term AR marketing strategy. Augmented Reality Examples. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel. Home Depot. Image courtesy of TheVerge.com.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Bannerflow

MARCH 11, 2022

Virtual events. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Virtual Events. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. Social media content. Influencer marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. What Is a Pre-Launch Marketing Strategy?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Valasys

SEPTEMBER 21, 2021

Through these examples of successful brands and how they architected their social media marketing campaigns, we’ll take a closer look at the content types to create for social media and the benefits of social media as a whole. Brilliant Social Media Campaign Examples to Learn From. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

Sprout Social

OCTOBER 5, 2020

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. On the other hand, Laker’s center JaVale McGee’s YouTube channel shows all the signs of a first-time vlogger. link] via @YouTube.

Generation 115

Generation Content Youtube User-Generated Content 115

Optinmonster

APRIL 9, 2020

For example, Design Files sent this step-by-step video tutorial to their subscribers. For example, you can create a blog post roundup of your most popular blog posts of all time or pull together a best-of-the-best roundup of blogs on a particular topic. Share Your YouTube Videos. Do you have a YouTube channel for your business?

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Create your own annual event, challenge or giveaway to entertain your audience.

Social Media 115

Social Media Tagging Broadcasting Communities 115

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. When we think of classic marketing campaign examples (like “ Got Milk? For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. Measurable.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Buffer

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We knew we were onto something.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. What are some notable viral marketing examples? Let’s look at some real-world examples of viral marketing in action. For example. Good question! They’re organic.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Nike Nike uses Instagram Stories to build a buzz around their new product launches with short videos.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 4.1 Hubspot: The Event Invitation 7.3 Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Martech Advisor

DECEMBER 19, 2019

Example : One of the widely known theme-based campaigns is Moz’s #WhiteboardFriday series. Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. The content could be in the form of photos or videos.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Optinmonster

NOVEMBER 3, 2021

If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. YouTube : long-form videos that are entertaining or informational (product/service demonstrations, how-to’s, tutorials, etc.).

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

New North

AUGUST 14, 2023

Organizing One-Time Campaigns or Events : Temporary campaigns and events might generate a buzz, but they often lack connection to a consistent programming strategy. Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Promote events through social media? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create video emails? Create animations? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. lisapeyton and our upcoming event can be found on LinkedIn. It was a great question. Breonna’s Garden.

Campaigns 112

Campaigns Advertising Agencies Opt-out Terms and Conditions 112

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Buzz Marketing. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

AUGUST 30, 2016

Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Live streaming can be used for a number of different event types, as well. YouTube Live.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 3.3 HubSpot: The Event Invitation 6.3 Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

PureB2B

JUNE 12, 2016

The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. Lead Generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Content Standard

MARCH 14, 2019

You know those unboxing videos that do so well on YouTube? Additionally, IGTV was launched in mid-2018 as a competitor to YouTube, allowing Instagram users to upload videos which stay forever on their profile’s channel. The YouTube Live homepage lets audiences discover the most compelling live events happening right that minute.

Tactics 108

Tactics Brand Identity Branding Planning 108

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Smashmouth Marketing

SEPTEMBER 23, 2010

Give away lots of relevant info through blogs, twitter, industry events, etc. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Thank them for buzzing. Youtube videos. Host tweet-ups, or networking events. LinkedIn Groups. Build an online community.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 133

Youtube Communities Work Management Effectiveness 133

PureB2B

JUNE 12, 2016

The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. Lead Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Generation Demand 48

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. But this year’s tournament may see even more social buzz.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Strategic-IC

JUNE 19, 2018

It’s worth taking the time to map your content to each stage of the buyer’s journey; video can be used to generate awareness, as consideration nurture content and to help buyers make decisions (for example, a product demo, a short summary video from a sales rep in an email, or video case study). Would a more in-depth product video work well?

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Hubspot

MARCH 3, 2020

Here's an example of a page that is well optimized for local search. If you are a franchise, for example, it's crucial to tell users you have multiple locations. If you're an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Bannerflow

AUGUST 3, 2021

This campaign is a fantastic example of how Rich Media can be used in e-commerce ads and shows how automation can step up your brand’s game. So, when we use the Black Friday/Cyber Monday example – you can show an offer for the first campaign and then update it live for the next without having to republish. Case study: Elko.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Contently

MAY 26, 2016

There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. For example, after establishing characters, performers can ask themselves: “If this is true, then what else is true?” million views on YouTube and propelled the campaign to a Shorty Awards nomination.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Trends Planning 109

KoMarketing Associates

MAY 16, 2013

We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies. Cisco uses topical events (such as the Masters golf tournament and March Madness) to inspire engaging, timely content. HP is really effective at how it promotes events on its Facebook page.

Facebook 120

Facebook B2B Gartner Best Practices 120

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. Also keep in mind that just because a contest is hosted on a certain platform, it doesn’t mean you can’t mention the event on your other profiles. Build The Buzz. million impressions.

Social Media 96

Social Media Paid Content Media Viral Marketing 96