Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Attendify

APRIL 9, 2020

Last week we wrote about how we can make the event industry more resilient and shared a first look at Attendify’s forthcoming virtual event platform. This post is part of a series sharing Attendify’s progress in building a virtual event solution to help meet the challenges of the current moment. First Look: Town Hall.

Work Management 73

Work Management Marketing Management FAQ Buzz 73

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Stevens & Tate

MAY 13, 2022

A good idea is to invite these people to an event. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Twitter is for using hash tags, monitoring keywords, hosting events and having chats. Facebook is for having interactions (comments), and using events to create buzz.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Martech

AUGUST 8, 2023

Anime and car fans can see the new episodes on YouTube. Dig deeper: Acura uses NFTs to reach customers digitally Finding and engaging the right customers with content “Chiaki’s Journey” is tailored for social buzz. The series is also promoted on digital car and lifestyle properties, social media, streaming and outdoor in key U.S.

Advertising Agencies 87

Advertising Agencies Buzz Paid Search Agency Fulfillment 87

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. For example, its YouTube channel doesn’t just post any videos. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Bannerflow

MARCH 11, 2022

Virtual events. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Virtual Events. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. Social media content. Influencer marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Oktopost

SEPTEMBER 22, 2021

Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. . You can also leverage your most downloaded content to generate buzz for your ad writing. Seven out of 10 B2B buyers watch YouTube videos before purchasing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

SocialPilot

FEBRUARY 11, 2024

Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. What’s the buzz? What’s working wonders on Instagram, TikTok, or YouTube? What kind of challenges or campaigns can we start that’ll get everyone buzzing? Any holiday or event coming up we can tap into?

Sales Management 90

Sales Management ROI Planning Work Management 90

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. Pre-launch marketing activities are like movie teasers.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

OCTOBER 5, 2020

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. On the other hand, Laker’s center JaVale McGee’s YouTube channel shows all the signs of a first-time vlogger. link] via @YouTube.

Generation 114

Generation Content Youtube User-Generated Content 114

Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Create your own annual event, challenge or giveaway to entertain your audience.

Social Media 114

Social Media Tagging Broadcasting Communities 114

Buffer

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We knew we were onto something.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Newsletters For Events. Event Invitations. Event Recaps.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? At sporting events, 10 minutes is common practice. Tease It Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Download the free content from the event: Recorded webinar. He also reviews innovative companies, like Klout, which measure social media influence. Companion eBook.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun.

Social Media 143

Social Media Brand Identity Branding Media 143

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

FEBRUARY 3, 2022

Event attendance. These same resources are fair game across social posts, email, your website and even channels like YouTube. Create buzz with a contest or giveaway. The brand leveraged the buzz by building anticipation for the event and dropping a fresh fit alongside it. Sales and revenue figures. Engagement.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Sprout Social

APRIL 4, 2023

Nike Nike uses Instagram Stories to build a buzz around their new product launches with short videos. Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Promote events through social media? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 4.1 Hubspot: The Event Invitation 7.3 Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Optinmonster

NOVEMBER 3, 2021

If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. YouTube : long-form videos that are entertaining or informational (product/service demonstrations, how-to’s, tutorials, etc.).

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Convince & Convert

MARCH 22, 2016

Beyond his address to the crowds at SXSW, buzz about POTUS’ visit began before he touched down in Austin. Moving on to the SXSW Film festival, there were two movies that people buzzing throughout the week. The first, Shovel Buddies , is an American comedy-drama film featuring YouTube superstar Kian Lawley.

Social Media 96

Social Media Media Buzz Twitter 96

Scoop.it

NOVEMBER 25, 2021

Aside from them, your existing customers will gain more value from content that’s created well, as they will get a chance to learn more about your business, stay informed of various events and get a chance to explore similar related topics. While “content marketing” usually makes people think of blog posts, it can be much more than that.

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Buzz Marketing. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Rain: The Growth Agency

JANUARY 29, 2021

to exchange items no longer being used, with a marquee sponsorship opportunity in a streaming event ahead of the Big Game. With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Content Standard

MARCH 14, 2019

You know those unboxing videos that do so well on YouTube? Additionally, IGTV was launched in mid-2018 as a competitor to YouTube, allowing Instagram users to upload videos which stay forever on their profile’s channel. The YouTube Live homepage lets audiences discover the most compelling live events happening right that minute.

Tactics 108

Tactics Brand Identity Branding Planning 108

New North

AUGUST 14, 2023

Organizing One-Time Campaigns or Events : Temporary campaigns and events might generate a buzz, but they often lack connection to a consistent programming strategy. Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hubspot

AUGUST 30, 2016

Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Live streaming can be used for a number of different event types, as well. YouTube Live.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Martech Advisor

DECEMBER 19, 2019

Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. B2C brands can launch a limited-edition product line or offer unique experiences that will generate buzz on social media. Image Source: Starbucks.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JULY 31, 2018

Image courtesy of Lemon&Orange Youtube channel. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place. Image courtesy of TheVerge.com.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 3.3 HubSpot: The Event Invitation 6.3 Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

PureB2B

JUNE 12, 2016

The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. Lead Generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62