Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. The post 3 Tips for Success at the Virtual Trade Show You’re Attending appeared first on Lead Liaison. They’re looking for swag.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Here’s the way our INBOUND marketers do it: 11. Virtual Event Marketing Tips. Just kidding.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. Now that you’ve got your base, here are five tips that will help you maximize the impact of your events.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 63

Tips InsideView Case Study Case Studies 63

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event. Building interest in the lead-up to your event is essential to ensure a strong turn-out. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 200

Social Media Promotion Creativity Media 200

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 40

Tips InsideView Case Study Case Studies 40

markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Invite them to speak at your event or offer them a VIP pass. Ensure to give them a personal link to share with their followers for an event discount.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Content Standard

OCTOBER 22, 2014

Within devices, topic makes a difference: Entertainment and culture events are shared more often on mobile, but news and politics are shared more often on desktops, ShareThis writes. Business-to-business marketers are also leaning on social media to reach their goals.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Hubspot

JUNE 23, 2020

And, in a sea of virtual events now being promoted all at once, how do you stand out? To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Here are their five go-to tips. Be clear about what the audience will see.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

DivvyHQ

NOVEMBER 17, 2020

Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? Here's a quick guide from guest contributor, Tim Guga.

Leads 67

Leads Lead Marketing Qualified Leads Buzz 67

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events in practice It’s clear that the potential of hybrid events is huge.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Keep reading for our top tips to heighten your event’s performance and appeal.

Work Management 52

Work Management Product Marketing Management Act-On 52

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are a few tips that I often share with sales people who are doing their own lead generation. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bottom-line sales performance reflects just how well sales and marketing are working together.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

Zoominfo

AUGUST 30, 2018

Maybe your organization has already planned a B2B conference, or maybe you’ve only planned smaller professional events , like VIP dinners or roundtables. Regardless of your experience, this article will walk you through five tips for planning a successful B2B conference. Set specific event goals. 7 Event Branding Best Practices.

Conference 187

Conference Planning Budget Programs Allocation 187

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Creating an event on your Facebook page is easy. Select the blue “Create Event” button. Event category. Event keywords. Share your event and/or promote it as an ad. Tag Locations & Events.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

SmartBug Media

JUNE 30, 2020

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. A bonus tip from our friends at HubSpot: Give each speaker a link to their own tracking URL to use in the content they share so you can track how much each speaker contributed to attendance.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Hubspot

AUGUST 23, 2018

This can be a great way to create buzz around the event and allow people to get in touch with you beforehand. Here are a few different of content you can create before, during, and after the event: Promotional Images. Be sure to include a CTA of how they get in touch with you either before or during the event.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120