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LiveRamp’s ATS identity solution adopted by Hearst magazines

Martech

Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Why we care. Processing.Please wait.

Privacy 86
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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. There was a reason for this. An industry in the decline.

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Inc. Magazine Honors 6sense as one of America’s Fastest-Growing Private Companies on the Inc. 5000

6sense

magazine today revealed that 6sense is No. Recent accolades, including recognition earlier this month as a Forbes Cloud 100 Honoree, reinforce 6sense as the architect and leader of the RevTech Revolution – a movement to tap technology to deliver better B2B buying and selling experiences. 936 on its annual Inc. The post Inc.

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Map of the B2B buying process

Savanta

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120
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{Top Sales Magazine} Elevate Your Value Proposition to Elevate Your Buyer Access

Mereo

Read the March Issue of Top Sales Magazine for tips on selling to C-suite executives. Sellers have been vying for this level of access to the key decision makers within buying organizations for decades. The post {Top Sales Magazine} Elevate Your Value Proposition to Elevate Your Buyer Access appeared first on Mereo.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Four Seasons Magazine. Browsing through it feels like flicking through a glossy magazine with typography that’s almost as beautiful as the photography that takes pride of place. Rosetta Stone.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

When deciding on what product they want to buy to fulfill a need, new prospects and current clients must make several decisions. It’s a sign that the site owner has put serious thought into their prospective customers’ information needs and buying process. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Design 268