| | | Stories that Sell | |  Buy + Customer | 4 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL SEPTEMBER 22, 2011  How HP Case Studies Cater to Readers and Skimmers So how does that affect the way you present customer stories? Or, someone might intially skim but read more closely further into the buying cycle. Given that, it's important to structure your customer case studies and success stories to meet the needs of both types of readers. HP does this nicely in a story featuring a restaurant customer. On a web summary, do the same. | STORIES THAT SELL AUGUST 10, 2010  Customer References Trim the Sales Cycle Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer stories fall under the bigger umbrella of customer reference activities, which can involve anything from taking a phone call from a prospect, speaking to an analyst or agreeing to a press release. | | | | | |
| STORIES THAT SELL JUNE 28, 2012  4 Tips for More Seductive Customer Stories " It’s a reminder of one of the most powerful marketing concepts around: Other peoples' ringing endorsements convince us to buy – better than just about anything else. That means, stop talking about how great you are and let customers do it for you. Showcase their stellar experiences in customer success stories. Choose your customers carefully. | STORIES THAT SELL NOVEMBER 30, 2010  The 3 Can’t-Miss Pieces of Any Consulting Case Study Customer case studies – featuring engagements with real customers – help set consultants apart from the competition, but ONLY IF they contain certain messages. What does the consultant bring in terms of knowledge, skills and experience that will create a better outcome for the customer? It’s not any sort of magic afterall. Approach. The Outcome. Share | |
| | | |
| |
|
| |
