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Writing on the Web

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Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post.

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Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

How do you avoid time-sucking traps when it comes to blog writing ? Last week I wrote about two ways to inspire your blog writing , going outside and going inside. The way to avoid time-sucking, ego-draining traps is to go inside of yourself and write your own material. It happens to the best of us. Speeches, presentations.

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5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. What problem(s) does your business solve for customers?

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How Winning the French Open is like Writing a Business Blog

Writing on the Web

Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. This is very similar to writing a successful business blog. Mix it up – Write with a different voice or perspective. Content Marketing How to.Tips blog content blog writing business blogging'

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Blog Writing Tips for Business Clarity

Writing on the Web

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Readers are pressed for time.

Tips 100
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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. Do you sound authentic?

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Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.