ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck!

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

SEPTEMBER 17, 2013

Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Twitter: @chris_snell.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Twitter: @chris_snell.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

MARCH 26, 2015

The Essential Handbook for Prospecting and New Business Development. Mike is a consultant, sales coach, speaker and author on a mission to simplify sales and his specialties are New Business Development and Sales Management. Twitter: @mike_weinberg. Simplified.: It was a stellar presentation. Simplified.: Web: [link].

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

MARCH 24, 2015

The Essential Handbook for Prospecting and New Business Development. Mike is a consultant, sales coach, speaker and author on a mission to simplify sales and his specialties are New Business Development and Sales Management. Twitter: @mike_weinberg. Simplified.: Simplified.: Web: [link].

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

AUGUST 28, 2013

Click to start video at this point — The sales business is going through one of its most interesting and turbulent times, Nick said. Businesses are struggling to figure out how to adapt. Nick points out that using leaderboards or employee of the month recognitions are longstanding games in the sales business.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

ViewPoint

MARCH 27, 2015

There’s no doubting his passion, enthusiasm and expertise as far as prospecting and new business development is concerned. Mike is a consultant, sales coach, speaker and author on a mission to simplify sales and his specialties are New Business Development and Sales Management. Twitter: @mike_weinberg. About Mike Weinberg.

Tips 120

Tips Work Management Amazon Marketing Prospects 120

ViewPoint

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

DECEMBER 3, 2013

Salespeople are using specific information about what they can do for a client’s business plan. But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Selling around insight into a customer’s organization is growing, he said.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Consulting Video Marketing 120

ViewPoint

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Twitter: @BrennerMichael. Stay Tuned.'

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

JULY 17, 2013

Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy. Twitter: @josianefeigon. To listen to a webinar on this topic, click here.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

APRIL 10, 2014

Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and personal. Calling prospects within half an hour of demonstrated interest in your business is the optimum time for you to close sales. They can be found on Twitter and Facebook.'

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point —Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Today's PowerViews guest is Christopher Hosford. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Today's PowerViews guest is Christopher Hosford. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JANUARY 31, 2013

When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

APRIL 28, 2015

They are busy with active sales cycles, OR they operate more like farmers than hunters because they feel more comfortable tending to current and known prospects as opposed to seeking out “cold” prospects. Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

MAY 7, 2013

A business which has the skill to predict the future behavior of buyers will be able to anticipate the solutions, new sales approaches and brand messages they will need. You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. LinkedIn: Tony Zambito. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JANUARY 11, 2011

Hunters will go after new business while farmers will cultivate the customer base. What will change is that only those metrics that are used to make business decisions will be tracked. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. In the last 12 months we’ve seen small to mid-size businesses adopting mobile.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

MARCH 22, 2011

an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. Richardson on Twitter: @RichardsonSales. Richardson Website: www.richardson.com.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

FEBRUARY 26, 2013

They even connect on LinkedIn and follow each other’s Twitter feeds. He holds an MBA in finance and research methods from Columbia Business School, with additional graduate work in statistics, data mining, and geographic information systems. In a virtual world it’s easy to lose the sense of connection. They talk on the phone.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger on Twitter: @customeralchemy. 1to1 Media Website: www.1to1media.com.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

APRIL 18, 2012

Their recent research showed 60% of best-in-class companies have actually closed business sourced through social media marketing, and this points to a significant shift to see social media as a lead generation vehicle. Along with this trend, media integration is becoming more prominent. That’s everyone’s responsibility.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. That’s something I’ve found in my research about how top performing businesses do their thing so well. They need better business skills—and to be able to create the demand and be more proactive in outbound.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

MAY 30, 2012

He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. DemandGen Report on Twitter: @DG_Report. Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Rich on Twitter: @richvancil. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. There’s no question about that.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

OCTOBER 11, 2012

He describes an engagement with a current client in which they jointly built the SLAs and the business rules. Carlos on Twitter: @cahidalgo. That also includes common metrics and objectives.”. Marketing, too, is tied in on some of their bonus objectives. Annuitas Group Website: www.annuitasgroup.com. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

MARCH 4, 2014

Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem. They can be found on Twitter and Facebook.'

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

SEPTEMBER 27, 2012

Strategic Business Driver Marketers need to be strategic and take advantage of the data they have access to. ITSMA on Twitter: @ITSMA_B2B. How are you transforming? What are some of the things that you’re doing? Among the findings, there are three distinct roles for a transformed marketing organization: 1. ITSMA Website: www.itsma.com.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

AUGUST 30, 2012

Because you’ll be fired, or you’ll be out of business by the time that these guys come and do that. And that’s the mix that I prescribe today, but, boy, if you’re going to start your business by just doing content and inbound marketing, you’re going to fail.”. Craig’s Blog: www.funnelholic.com. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

JULY 10, 2013

But that’s the point—increasingly, it’s the place where business gets done.”. I was more surprised that only six of the alum mentioned Twitter. Ann Handley feels that “it is the single most important central, open communications platform that exists—not just for business, but also for all of us humans.” Isn’t that an oxymoron?

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

JUNE 15, 2016

Business Intelligence. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. You can get a suggested outline of the business rules here. Digital Agencies. Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation). Telemarketing Sales. SEO Agency.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. completed the performance.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120