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Biznology

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You can’t ignore the power that search holds for your business

Biznology

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business.

Business 197
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The Secret Value of Site Search

Biznology

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. That’s almost double!

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. If you want better results for your business, do the work with a better search engine.

Google 146
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5 Effective strategies for A/B testing search

Biznology

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? Most companies don’t measure site search well. Nowhere is this problem more acute than when you move from one search engine to another.

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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

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Mike Moran on the future of content marketing, search, and digital

Biznology

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. The importance of site search, which drives 43% to 600% increase in conversion rate.

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4 Ways Startups Can Use Search Intent to Improve their SEO Game

Biznology

This also means that you need to optimize your content and your online presence as a whole in order to boost SEO and position your brand higher in all the relevant search results. Ranking high in local searches is especially important in overly-competitive markets such as Australia, which is also a prime example for local intent optimization.

Intent 104