Digital B2B Marketing

MAY 17, 2012

If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. Publisher: Sure, we have a number of programs that will do that! Publisher: No problem, we can do that. That’s our promise.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

DECEMBER 2, 2013

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Content publishers provide is generally early stage. When you run publisher lead generation programs, the promotions will focus on your content. Select Your Content Carefully.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? How much traffic do publishers and social media A-listers drive? Many vanity URLs used by publishers, like on.mash.to The Portland Business Journal generally only shares links to their own content.

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

JANUARY 7, 2014

If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Cost per Lead Correlation 100

Digital B2B Marketing

MAY 25, 2011

Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. We could be able to create and publish too. As your audience grows, reach increases, impressions increase and value to the business increases. In Email 2.0,

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 2, 2014

Here are a few recently published results: Case 1: Email click rates increased 279%. The results above, all of which were published by Madison Logic , show how just a little more data can make a huge difference, and by extension, just how little relevant data many marketers actually have today. Of course we get it wrong!

B2B Marketing 100

B2B Marketing B2B Click Rate Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 13, 2012

Once, most advertising was purchased directly from publishers. In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data. The digital media landscape is changing rapidly.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MAY 17, 2011

As professional and personal lives intertwine, business marketing messages compete with new family pictures for attention. Relevance, when combined with existing business connections, personal pursuits and friends and family, is critical. Publishing. Underlying the new demand generation activities will be two key changes.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Digital B2B Marketing

MARCH 19, 2013

If you are looking to increase distribution of your content within a targeted business audience, this offering is definitely worth learning more about. You can even include, in typical SlideShare fashion, lead capture within your content. Of course, information about this offering is available in a SlideShare deck, embedded below.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

OCTOBER 29, 2013

This is a favorite trick among magazine publishers. Publishers field a readership survey and, surprise! every publisher reports the audience likes their specific publication best. Bonus: here is a classic example of how marketers biased their research to make bacon part of breakfast. Check the Sample. Well, no duh.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

APRIL 4, 2013

In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. Question Networks and Publishers. Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. Question it.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Your business probably already has an audience, one you likely have abused. Develop Your Own Audience.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

FEBRUARY 14, 2013

This trend will eventually destroy your business. If you want more, Stan has actually published an entire book of examples: What’s Your Purple Goldfish? Many marketers are talking incessantly about themselves with claims so disconnected from reality they make fishing tales sound like true stories. Show Your Love.

Word of Mouth 100

Word of Mouth Banners Custom Publishing Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Google makes approximately 500 search algorithm changes a year. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Google makes approximately 500 search algorithm changes a year. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. Content Marketing 1. Name recognition will rule. Social Media 5. Where is the ROI?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. Content Marketing 1. Name recognition will rule. Social Media 5. Where is the ROI?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

APRIL 17, 2013

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. Conversely, a great sales experience that directly addresses how your solution is right for their business can overcome a tarnished perspective from marketing. The potential deal vanishes.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

MARCH 28, 2012

Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. When you dictate a 500 word format (this post), you get 500 words.

Buyer's Journey 100

Buyer's Journey Trade Show Content B2B Sales 100

Digital B2B Marketing

DECEMBER 14, 2012

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Both directly or indirectly, email continues to be an important vehicle for B2B publishers. How many emails does a publisher send to their list?

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

JANUARY 5, 2012

Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). By consistently winning our business and our attention after we sift through all of the competing opportunities, you will become one of the few we look to, rather than one of the many we stumble across.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

SEPTEMBER 19, 2013

Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. million page views.

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). I thought it was great insight for B2B marketers looking to work with publishers for the first time (and a healthy reminder for many of us).

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 18, 2013

Easy Content Myth 5: Just Publish Guest Posts! Sure, guest posts cover topics you care about, but does the opinion of a consultant or partner on an industry issue published on your site make someone look to you? What other content shortcuts do you see individuals or businesses take that simply don’t work?

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

JANUARY 20, 2014

One or multiple ads are queued and cycle everywhere, with HR leaders, business execs and IT staff getting the exact same message. And set this up once and you will get this benefit across every single publisher you work with. Your online ads are the banner equivalent of batch-and-blast email. It doesn’t have to be like this!

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

FEBRUARY 2, 2012

Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email. ” One of the member benefits listed is “allowing you to comment on any story we publish.” Unsubscribing should be easy!

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

FEBRUARY 27, 2013

In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative. Nearly everything published will ultimately drive people back to Jamie’s blog. Begin Drip Publishing. It gets you started. It secures resources. Create Jamie’s Blog. Launch Your Campaign.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. But B2B marketers are responding slowly.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. A system for managing and publishing content, often on the web.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MAY 9, 2012

Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Your Audience is Mobile Business professionals live by their smartphones today. 5 Reasons Your Marketing Needs to be Mobile 1.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. Wondering once one analyst publishes a report how that will sway things.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100