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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market. Distribution.

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Reinforce Your Personal Brand: Three Tips for a Stronger Resume

Trade Press Services Newsletter

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. ” Must-haves for Your Press Kit As you create a winning press kit for your business, consider including these key elements. .” Published materials.

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What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world. Do they select a reward that is personal to them, their family, etc. Or do they select a reward that is beneficial to their business or the associates who work for them? What should they redeem for? as if they are a consumer?

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

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Crafting Personalized Content: Harnessing Customer Insights for Success

ClearVoice

That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. After all, personalization equals relevance. This post helps you navigate how to leverage customer insights to craft effective personalized content.