Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? She accounted for how each person entered our database.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Personally, I love this.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Rev

JULY 8, 2019

With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe. Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Humans have used personified archetypes to describe personality types for thousands of years. Personalize the Buyer’s Journey Think of your buyer’s journey as a guided tour.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Heinz Marketing

FEBRUARY 23, 2023

On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space. However, despite these challenges, marketing teams in the healthcare industry can prove their business impact in several ways.

Advertising Agencies 103

Advertising Agencies B2B Thought Leadership Lead Ranking Business 103

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? What will be worth their time?

B2B 358

B2B Paid Search Agency Guidelines Content 358

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Martech

FEBRUARY 16, 2023

Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. Register today for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust. Click here to view more MarTech webinars.

Privacy 78

Privacy Personalization Webinar Metrics Demand 78

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. At a time when B2B pros are bombarded with so much noise, our content must be more personalized and creative than ever.

Marketing Analytics Tools 108

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 108

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. How to Build Trust with Customers 1.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. It is a tactic designed to send personalized messages to consumers by assessing their online activities. Intent data fuels personalized marketing. This rapid growth, especially the 1,365.5%

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Sponsored White Papers Without Substance. A white paper that has no valuable takeaways is just an empty shell.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Cut through the fog with personalization.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Your account-based expansion strategy is stronger when you view it within the larger scope of your retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

JULY 28, 2020

Prove to them the company, division, employee, personal and customer impacts for the identified gaps. In the Stop the Sales Drop June 2020 virtual summit that you can still get on-demand, Ardath Albee told the audience: “Buyers are continually shifting their priorities as they try to adapt to the new environment.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

The Point

FEBRUARY 28, 2020

A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? There are three things a reader wants to know upon opening the email: What the Offer Is, Why It’s of Value, and How to Get It.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

ClearVoice

OCTOBER 27, 2023

Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. In this guide, we’ll talk about: What CRO is and the steps involved Best practices to keep in mind Top CRO tools and strategies What is CRO?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Marketing Insider Group

MAY 31, 2023

Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey?

Enterprise Management 248

Enterprise Management B2B Marketing Tools Marketing Management 248

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

SmartBug Media

SEPTEMBER 15, 2021

The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Maybe you send them a personalized, automated email on the anniversary of their first Bananas Co. Everything! In the Bananas Co.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98