Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. Download the LinkedIn Story summary template. The Story Summary.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Or you can insert these videos into your knowledge base articles or FAQ page.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Heinz Marketing

JANUARY 21, 2024

By Sheena McKinney , Business Operations and Marketing Assistant at Heinz Marketing I love saving time and energy don’t you? It’s so handy (and quick) to type a few words or characters and instantly have the text/copy I use all the time insert into my work. I’ve used QuickParts in Outlook for years.

Enterprise Management 68

Enterprise Management Template Work Management Planning 68

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Sooner or later, you have to decide how to advertise online if you want to grow.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Webbiquity

SEPTEMBER 28, 2022

Personalized email is much more than simply auto-inserting the recipient’s first name. At the most basic level, all business messages should be personalized with the user’s first name. They help businesses to grow by helping them with the customers’ data. Connect with her on LinkedIn. Signup forms.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Insert transcripts. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Hubspot

JULY 3, 2018

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. 57 Online Local Business Directories & Listings for Local Marketing.

Domain 101

Domain Business Paid Search Agency Hubspot 101

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Lake One

APRIL 4, 2019

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that are heavily influenced by friends and families, research from Marketing Profs found that while individuals have a slight advantage, brands bring a fair degree of influence on LinkedIn.

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Anyword

AUGUST 8, 2023

Select Messaging Bank, and insert “Product Description” Insert your Target Audience for this campaign Return to your prompt and specify the channels in your campaign: “Include the following channels in the campaign plan – Facebook Ads, LinkedIn Ads, LinkedIn Organic Social, Instagram Post Caption, Landing Page, Blog Post, email, etc.

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Vidyard

NOVEMBER 19, 2020

See how Vidyard can help your business grow with video. When the right candidates feel drawn to the business, it speeds up recruiting times and cuts down costs. Inserts emotion into an otherwise formal process. On your LinkedIn profile: Add a video to your company page, your profile, and to your hiring managers’ profiles.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Confessions of a B2B Marketer

MARCH 15, 2023

How can you insert native CTA’s into your blog posts? Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so

API 52

API Startups Domain Outreach 52

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. A couple of quick tips for posting on LinkedIn: . Strategize.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Atomic Reach

JANUARY 25, 2019

Connect with him on Twitter & LinkedIn. Connect with him on Twitter & LinkedIn. Connect with him on Twitter & LinkedIn. Connect with him on Twitter & LinkedIn. Connect with him on Twitter & LinkedIn. Connect with him on Twitter & LinkedIn. David Hoos. Dave Sutton. CEO at TopRight.

Marketing AI 94

Marketing AI Email Marketing Work Management Marketing Management 94

Anyword

DECEMBER 1, 2021

Not all business writing is the same. The connection of informative and interesting content with a certain website, subject, or personality can give a brand mind share when it’s time for a consumer or business to make a purchase. Plus, with today’s plethora of marketing channels, those copywriters are extremely busy.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

The Point

FEBRUARY 22, 2010

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

Vidyard

NOVEMBER 11, 2020

Your prospects are overwhelmed and busy. Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Zoominfo

AUGUST 26, 2020

Prospects expect you to know about their business, accurate sales intelligence, combined with a tailored pitch, increases the chance of a successful customer relationship. It gives in-depth insights when you’re browsing company webpages or LinkedIn accounts without having to switch tabs.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. People buy into people’s stories, experiences, and insights – if someone trusts you , they will trust the business you represent. For B2B buyers, they’re likely to be on LinkedIn primarily.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Lead Liaison

MARCH 2, 2023

In order to download the e-book or access the coupon code, your users would need to scan the QR code and insert their email in a webform, which would then redirect them to the designated landing page hosting the content. This can be anything from a coupon code to an informative e-book download.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Sprout Social

SEPTEMBER 8, 2020

There’s one session that stands out as your favorite and you’re sure the takeaways could totally transform your team, probably your business and definitely the way your business approaches and values social. business intelligence) or executing your customer care a bit more flawlessly. Before the event: 1. During the event: 1.

Tips 131

Tips Conference CMO Budget Programs 131

Metadata

SEPTEMBER 29, 2022

Insert the collective sighs of marketers.]. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels. Then, sort that report by the source to determine where most of your deals are coming from, e.g., Facebook, LinkedIn, etc.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Exo B2B

MARCH 6, 2024

It’s just as important to understand at which stage of the buyer’s journey to insert our posts. Content that will teach them (or, at least, remind them) something important about their business or industry. Insert links to your products and services throughout the text. Knowing your blog’s audience is crucial.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Sprout Social

FEBRUARY 4, 2021

As it stands, about 85% of businesses are using video in their marketing strategy. This editing software is the perfect starter program for a Mac user, especially if they’re new to video editing for a YouTube channel or business. You can create videos for Instagram Stories, Facebook Ads, Twitter, LinkedIn and even YouTube intros.

Video Marketing 128

Video Marketing Tools Planning Paid Search Agency 128

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Vidyard

NOVEMBER 19, 2020

See how Vidyard can help your business grow with video. When the right candidates feel drawn to the business, it speeds up recruiting times and cuts down costs. On your LinkedIn profile: Add a video to your company page, your profile, and to your hiring managers’ profiles. but we also get to know him. Learn from the Pros.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Sprout Social

DECEMBER 8, 2020

LinkedIn video length best practices. The maximum length for LinkedIn videos is 10 minutes but the network recommends that the ideal length depends on your objective. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates. Different types of videos. How-to videos.

Social Media 129

Social Media Practices Video Marketing Media 129

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Zoominfo

JUNE 19, 2022

Don’t: Exploit social initiatives and conversations as a means to reach business goals. Remember, Pride Month is not about your business. What am I hoping to gain from inserting myself into this conversation? This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130