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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints.

Resources 103
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Top B2B Marketing Content and Resources of 2023

Launch Marketing

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.

Resources 136
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9 Helpful COVID-19 Resources for Freelancers

ClearVoice

If your once-thriving freelance business is experiencing a financial downswing in the wake of COVID-19, remember, you aren’t alone. And many resources to help fuel your business as we await the next steps. Below, you’ll find a plethora of options you or your business could be eligible to receive.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Businesses should assess their specific needs to determine whether freelancers, agencies, or a combination is the right approach to achieve success. This agility allows businesses to respond to immediate needs or experiment with new content strategies without overcommitting resources. Why consider bringing an agency onboard?

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OptinMonster Acquires Beacon Lead Magnet Creator To Help Small Businesses Easily Generate More Leads

Optinmonster

It’s a truly overwhelming process for most small businesses. You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials.

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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. Still, it’s clear the Self-Assessment isn’t helping buyers as much as we had expected, so we’re considering what other tools might be more useful.