Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. When a business reaches a level of maturity, it’s tempting to be lulled into a “more is better” belief. Image via BigStockPhoto.com. Maybe you took note, or maybe you dismissed them as inapplicable.

PR 139

PR Marketing & Strategy Practices Business 139

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Seismic

DECEMBER 20, 2022

The global telecom market has experienced unprecedented growth and change over the last few decades. The increasing demand for high-speed technology, competitive pressure from other providers, and the way that buyers purchase tech has fundamentally changed how telecom companies do business.

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. To us, these findings demonstrate a significant untapped opportunity for marketers. Happy Marketing!

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. Forrester defines customer experience as “how customers perceive their interactions with your company.” Customer Experience and Business Outcomes. So what is customer experience, and how can you improve it?

Touchpoints 170

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 170

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. Clearly, expectations are being missed.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. These acquisitions have shaken the B2B market. Based on this Let’s Know Some Strong Account Based Marketing Facts.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 281

Paid Search Agency B2B Sales Marketing & Strategy CMO 281

Strategic-IC

AUGUST 23, 2023

When you think about ABM and what sets it apart from other B2B Marketing activities, you immediately think about the relationships that you build with your customers. Where one might be struggling to gain traction in a competitive market, another might be focused more on establishing customer loyalty.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Account Based Marketing 108

Account Based Marketing Top of Funnel ABM Buy 108

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Customers have always been at the centre of B2C marketing. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. The winners of the 2018 Video in Business Awards Sales categories. Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. 94% response rates.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

Allocation 90

Allocation Peer-to-peer Marketing Budget Work Management 90

Lake One

APRIL 18, 2023

This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

Gartner 40

Gartner Forrester Spending Budget Programs 40

The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% Is it time to let the good times roll? in US, and 7.7% in US, and 7.7%

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. One way is to ask for a proposal. Fortunately, there are ingredients that distinguish great SEO proposals.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 165

Paid Search Agency B2B Sales Marketing & Strategy CMO 165

Outreach

JANUARY 17, 2020

However, staying ahead of the competition and growing your business requires not just is a system of record but systems of action, as well. We are united in this common goal: to provide better alignment and integration across sales, marketing, customer success, and all other customer-facing departments.

Marketing Analytics Tools 52

Marketing Analytics Tools Outreach CRM Multi-Channel 52

The ROI Guy

APRIL 5, 2018

So as a sales and marketing professional, what impact should these findings have on your strategy and efforts? According to Forrester a full 74% of the deals go to the first sales rep that adds value. ADVICE: You can’t leave financial justification to chance, as your proposal won’t get the budget allocation you know it deserves.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Champion Communications

NOVEMBER 2, 2021

HeleCloud’s CTO Walter Heck’s featured in Open Access Government where he proposed that the way to a greener post-COVID economy was sustainable IT. SmartRecruiters’ Hiring Success Director, Tony De Graaf, took to ITProPortal to comment on a study published by Forrester. The Green Post-COVID Era: Sustainable IT for the Future (Pg.

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. Yes, helping to frame the business opportunity and presenting features and benefits are essential. Don’t See The Connection Between Content Marketing and Social Selling? However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Lake One

JUNE 6, 2023

This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

ViewPoint

SEPTEMBER 24, 2013

Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I believe that this is market dependent. If the right person has the right pain and is in your target market, work the deal.". Marketers and salespeople waste too much time selling to top executives who can’t be reached in the first place.". Think: lead nurturing.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. In fact, According to IDC, 48% of IT spending is controlled or influenced by the business.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. 3) Most technology spending decisions are now driven and controlled by business groups vs. formal IT. Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Forrester 40

The ROI Guy

MAY 1, 2014

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.

Product 40

Product Marketing Proposals Forrester Training 40

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

JANUARY 3, 2014

But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Now, as good funnel marketers, we knew what to do with leakage – just pour more into the top of the funnel.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Mereo

JULY 27, 2022

In Consumption Economics: The New Rules of Tech , only 14% of surveyed business executives rated their software installations as “very successful.” As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. A purchase alone does not guarantee this.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40