Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Not every entrepreneur or business owner may want to go fully remote.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner consumer data shows that total ad avoidance (e.g. Get MarTech! In your inbox.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. Assess how each tool aligns with business goals. Understand the existing martech landscape.

Digital Experience Platform 120

Digital Experience Platform Marketing & Strategy Business CMO 120

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Customers expect to be valued and listened.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. The impact of process mapping on operational excellence and business performance is supported by robust data and research. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. For example, the GPS on your phone captures your location and recommends a driving route in real time.

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

Salesforce Marketing Cloud

JANUARY 27, 2023

Businesses should invest in technology that actually fills a customer need It sounds simple, but knowing what your customers need is a key to delivering value. For example, its Rouge Sur Mesure , an app-powered device that uses AI to enable users to create their own custom lipstick shades. The right technology investments can help.

Business 98

Business Paid Search Agency Merchandising Case Studies 98

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 113

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 113

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. For example, let’s say you offer a marketing automation solution. Want a few ideas for getting started? If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Gartner cites recessionary fears, inflation and a talent gap as stoking concerns in the enterprise that have knock-on effects on marketing and marketing technology investments.

Spending 104

Spending Allocation Gartner Planning 104

Biznology

OCTOBER 29, 2019

I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Customers are changing, and so are the ways they buy. Consider these.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. and GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark, of Gartner, Inc. These things don’t come about by simply plugging in and flipping a switch.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. Insufficient customer groundwork to amplify technology’s business value. Dig deeper: The sticky problem of martech integration Email: Business email address Sign up now Processing.

Process 80

Process Top of Funnel Work Management Marketing Management 80

BOP Design

MARCH 23, 2022

These are instrumental in shaping how a business functions and how that company and brand is perceived in the marketplace, by customers, prospects, employees, vendors, and partners. In a recent survey of HR leaders , Gartner discovered that diversity, equity, and inclusion (DEI) is a top priority for 2022. Leverage Diverse Job Boards.

Brand Identity 78

Brand Identity Branding Business Gartner 78

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. For example, it may lead to future budget reductions based on past platform usage. For example, suppose a company is actively increasing its customer data acquisition efforts. Business email address Subscribe Processing.

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. CFOs do not want to scale marketing down at the wrong time in the business cycle.” Business email address Subscribe Processing. Why we care. Get MarTech!

Marketing Budget Creation 96

Marketing Budget Creation Planning Gartner Enterprise Management 96

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. Business email address Subscribe Processing.

Marketing AI 101

Marketing AI Brand Identity Branding Gartner 101

Salesforce Marketing Cloud

JANUARY 25, 2022

Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. Rather than relying on cold calls and emails to bring in new business, B2Bs are developing data-driven digital marketing strategies.

Trends 98

Trends B2B Business Paid Search Agency 98

Salesforce Marketing Cloud

APRIL 18, 2022

Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. We need to keep this in mind, as we grow business through sustainability.” Discover how field service operations can drive business value.

Enterprise Management 98

Enterprise Management Work Management Service Customer Satisfaction 98

Tony Zambito

FEBRUARY 21, 2022

Even though the business world is experiencing tumultuous change, B2B’s structure and governance are still very much fragmented. In Brent Adamson’s HBR article I discussed recently, he and his colleagues at Gartner are noting that the linear and siloed models of marketing and sales are becoming obsolete. Hierarchy dominates.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

RDIGS

JUNE 15, 2023

Data analytics can improve your business! According to Gartner, in 2023, more than one-third of large organizations will have data analysts practicing the discipline of decision intelligence, which includes decision modeling. Businesses also utilize data analytics to help them make decisions. Who Is Using Data Analytics?

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Rev

SEPTEMBER 27, 2023

We can’t tell you exactly which sales tech stack is the best for your business. Video conferencing, chat and messaging apps, and enterprise social networks are all examples of communication and collaboration tools used by successful sales teams. So how do you know which sales tools to include in your stack?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4 Why we care.

Paid Search Agency 104

Paid Search Agency Advertising Channels Gartner Amazon 104

The ROI Guy

MAY 29, 2018

They need help understanding how much the legacy is costing, and how your solution can help them save money and improve their business. If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Lead Forensics

APRIL 16, 2024

Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach. This allows you to proactively address any concerns, demonstrate your commitment to customer satisfaction, and nurture stronger relationships that lead to repeat business and referrals.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

JANUARY 26, 2021

Companies will not uninstall this software, but instead permanently add it to their repertoire of tools that will allow business continuity and hybrid work schedules. Web conferencing, which saw a huge upswing in adoption, offers a good example of what workers will still have at their disposal. Source: ZoomInfo.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Salesforce Marketing Cloud

AUGUST 15, 2023

Losing crucial data can be catastrophic for businesses. When data is lost, businesses experience significant downtime while trying to recover or recreate the lost information. Research by Gartner estimates that the average cost of IT downtime can be as much $6,600 per minute, or $400,000 per hour.

Privacy 52

Privacy Business Paid Search Agency Webinar Metrics 52

Content Standard

JULY 14, 2021

Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. Ask potential partners for examples of freelance talent they have recruited for past clients catering to niche audiences.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

ClearVoice

FEBRUARY 3, 2021

What is an SMB (small-to-medium business)? As you might guess, SMBs are on the smaller side when compared to other businesses — but they’re worth your marketing efforts. Small businesses have between 1 and 100 employees while medium-sized businesses employ between 100 and 999 people. Construction businesses.

SMB 52

SMB Advertising Mediums Word of Mouth Business 52