Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. Whether you are in education, healthcare, fundraising, or philanthropy, sharing the news behind business through pins is a great opportunity.” The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the mission of your company. MORE >>

My objective for this series is to explore how social selling techniques can increase sales productivity throughout the sales cycle, and share real-life success stories from both large and small B2B sales organizations as emerging best practice examples. Lead generation is about discovering new businesses to target, as well as getting an in with existing target accounts. Of course, we all know the virtual impossibility of reaching today’s crazy-busy buyer by cold calling or sending form emails. Example: The Omniture business unit for Adobe. Since Customer 2.0 MORE >>

Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Your Turn What other ways do you see companies fall short when aligning to a new space, or what specific examples do you have? B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Eloqua has an active voice on the entire spectrum of content marketing. Unfortunately, the answer was no. Be an Expert. MORE >>

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. These pages offer a venue for your fans to interact, participate in discussions regarding your business, and stay informed about the going ons at your company. Redbull's page is another great example of an incredible CTA. Skittles. MORE >>

She is a Senior Consultant in the Small and Medium Business Group and responsible for digital media. We talked about: Dell’s B2B Facebook Initiatives including Dell for Business and Social Media for Business Pages. Updated B2B Facebook Page Examples with Data This short post is to let you know that we. Conferences Examples Facebook Interviews Social Networks dell SXSWAt the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. Follow Laura on Twitter at @LPT. MORE >>