Trending Sources

9 Stellar Referral Program Examples

Influitive b2b

You just need to find one that works for your business. Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. 1. Referrals are an important part of a healthy B2B sales pipeline. Where do you begin when you’re working with a small team or budget?

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. Images via Mike Karolos on Behance. 2) AND UNION. Images via The Dieline. 3) Folklorious. 11) Notel.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business. Especially for small businesses, buyers want to like who they’re buying from, even if this is a subconscious desire.

Examples of quantifying social influence

grow - Practical Marketing Solutions

If you can’t see the video at the top of this article, click here to see my interview with Sandy Carter of IBM on examples of quantifying social influence and social selling. The post Examples of quantifying social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is Klout the new SAT score? Is Klout the new SAT score?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. great example is Moz’s Web Developer’s SEO.

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. These two data visualization examples capture all of those impressive qualities, specifically in the travel category. LinkedIn fuses data with blogging for business insights. Speculate away!

7 Inspiring Examples of Parallax Scrolling Websites

Synecore

The examples below are based on his notion of “true” parallax containing three levels: you the viewer, an object, and the background to create the notion of depth and movement on a webpage. Without further adieu, here are 7 examples of parallax scrolling websites to help inspire your next project. 1. Wipro: Future Thought of Business. Sony: Be Moved. Seattle Space Needle.

4 Examples of Content Curation Done Right

It's All About Revenue

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. Content Marketing

20 Examples of Social Proof in Action

Hubspot

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Now that we’ve reviewed what social proof is, and the impact it can have, let’s dive into some real-world examples of each type. 20 Examples of Social Proof in Action. Score.). What Is Social Proof?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. great example is Moz’s Web Developer’s SEO.

10 Examples of Inspiring Responsive Web Design

Synecore

websites out there that have yet to utilize responsive web design for their business. Hubspot’s site is also a good example of a web design that doesn’t fear “the fold.” This responsive web design is just perfect for the busy parent on the go. Another great application for responsive web design is in creating sites to promote business conferences. AIDS.gov. Wendy’s.

Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

Hubspot

Note: Businesses change their homepages on a regular basis. The examples below may not be current. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. 12 Examples of Holiday-Themed Homepage Design. 1) Free People. IRONMAN's homepage redesign is a great example of small changes going a long way. For a U.S.

11 Examples of Instagram Ads We Love

Hubspot

Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users ’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. 11 Examples of Instagram Ads We Love. 1) Instagram for Business. What makes you click on ads? The photos in the ad.

99 Amazing Content Marketing Hub Examples

B2B Marketing Insider

One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group. like to lead my own content marketing proposals with a few statements. Content Marketing

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. great example is Moz’s Web Developer’s SEO.

10 of the Best Infographic Examples of 2016

Hubspot

Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design. Have a look and let these examples inspire you. 10 of the Best Infographic Examples of 2016. 1) Music and Productivity , by WebpageFX. And how are they improving the business landscape as a whole? If you ask us, infographics aren't going anywhere.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. It's relevant.

10 Examples of Amazing Responsive Web Design

Synecore

Here are 10 great example of RWD from across the web. Kids love Disney and parents love keeping their kids busy with smartphones and tablets. Even though its been a few years since it launched, the Food Sense website is still one of my favorite examples of beautiful responsive design. 9. When clicking through the sites, be sure to resize the windows to see how they respond! 1.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

10 Awesome Small Business Content Marketing Examples

B2B Marketing Insider

The post 10 Great Content Examples That Prove the Little Guys Can Compete appeared first on Sujan Patel. The post 10 Awesome Small Business Content Marketing Examples appeared first on Marketing Insider Group. Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. 1) Coca-Cola: Drinkable Place Cards.

10 Awesome Examples of Ecommerce Sites Using Responsive Web Design

Synecore

As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. 1. I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). However, this is simply not true. Skinny Ties. Folksy. This is a site that focuses on selling crafting supplies and homemade goods. Currys.

5 Examples Of Exceptional B2B Case Studies

bizible

According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. For example, SOASTA uses a menu bar to filter case studies by industry. You can also filter by content type, for example white papers, webinars, studies and etc. Examples of Great Video Case Studies.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. 1) Joe Pulizzi’s Epic Content Marketing Book. Jay Baer, founder of Convince and Convert, creates three-minute informational videos on a variety of topics -- from business to social media. Check 'em out. Why You Should Repurpose Content.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company.

Responsive Web Design: 11 Great Examples from the Financial Industry

Synecore

Here I explore eleven brands in the financial industry that prove RWD can work for much more than just small businesses and blogging sites. 1. think this is a great example of how a traditional brand, like a bank, can use modern design to really connect with its customers. It''s a really good example of how a larger site can still be made responsive. Gateway Bank of Mesa, AZ.

11 Actionable Writing Tips [+Examples]

Writtent

Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: The moon is shining [incorrect] vs. Broken glass on the road gleamed with the light of the moon [correct]. 4.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. It's relevant.

Pinterest for Business – A non-profit example

Ad Your Comment Here

Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. Whether you are in education, healthcare, fundraising, or philanthropy, sharing the news behind business through pins is a great opportunity.”

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. 19 Lead Nurturing Email Examples to Inspire Your Strategy. Here's a great example from Litmus that demonstrates how to use clever, clear copy to provide recipients with a relevant email that adds provides even more value. You've done it. Ecommerce. 1) Framebridge.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today.

15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. 15 Examples of Great Mobile Websites. 1) Shutterfly. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses. SAP is an enterprise software company that manages business operations and customer relations.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. Below, are some examples of how organizations taking an account-based approach are driving real revenues. For example, he challenges: How IBM positions their TM1 solution and shows how it’s ineffective. Notice the key word here: “specific.”.

10 Excellent Examples of Video Marketing on Facebook

Hubspot

So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 1) #TAYLORvsTREADMILL | Apple. This is a powerful example of using a current controversial event to spread brand awareness and a positive message. Check them out below.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

This transparency allows other businesses and prospects to experience the company’s highly engaged staff. The Salesforce successfully communicates their culture with a series of images showing business growth, passion, and what a great place it is to work at. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft. HootSuite.

9 Genius Examples of Empathetic Content Marketing in Action

Hubspot

That's why empathetic content marketing is such a powerful strategy for businesses -- both B2B and B2C. Genius Examples of Empathetic Content Marketing in Action. 1) LUSH. Naturally, as design is a core part of their business, it is a major component of publishing. What's the best example of empathetic marketing you've ever seen? Not sure what that looks like?

An Example of Twitter’s Real-Life ROI

grow - Practical Marketing Solutions

So I want to provide an example of Twitter facilitating important connections between people in the real world (it even involves Mark). A few years ago, the Pittsburgh Steelers were playing the Dallas Cowboys. Mark liked her work, and he asked if she would be willing to create a video for his business. Like many Americans, Mark was following the Steelers, his favorite football team.

10 Examples of Highly Effective Welcome Emails

Vertical Response

welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. To help you create an effective welcome email , we’ll highlight ten effective examples. These emails come from businesses big and small. We are so happy you’ve found us!”

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Your Turn What other ways do you see companies fall short when aligning to a new space, or what specific examples do you have? Unfortunately, the answer was no.