SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the customer service that employees provide forms part of what you sell.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For others, it may mean creating deeper engagements with existing customers. Pinpoint your ideal customers. For some, that might mean entering new markets.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Valasys

APRIL 25, 2024

As businesses gain more customers, they have more people trying to reach them to make inquiries, provide feedback, or make complaints. This does not bode well in the current business landscape because customers will be stuck in a queue waiting for their turn to talk to a customer support staff.

Business 40

Business Customer Satisfaction PR High Quality Lead 40

Biznology

MARCH 16, 2020

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. However, as these generations enter leadership, enterprises are repeatedly failing to bridge business acumen and strategic thinking skill gaps.

Training 129

Training Enterprise Management Work Management Thought Leadership 129

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. But is it a crisis?

Business 353

Business Work Management Correlation Cable 353

Seismic

JULY 29, 2020

In today’s dynamic business environment, go-to-market (GTM) alignment is even more critical for success. To be truly aligned, every customer-facing employee in your organization needs to learn and be in agreement about what you are selling, who is buying it, and how it is going to be sold. Seismic is no exception.

Training 103

Training Marketing Analytics Tools Customer Satisfaction Conference 103

Webbiquity

OCTOBER 2, 2018

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Take the redundancy out of your business while improving consistency. Here are half a dozen noteworthy benefits of small business automation.

Small Business Marketing 181

Small Business Marketing Process Automation Enterprise Management 181

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results. We don’t train every rep to handle social media work.

Social Media 116

Social Media Work Management Marketing Management Media 116

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Per the State of Business Process Management study, only 1.5% But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Valasys

APRIL 24, 2024

As the volume of digital data continues to expand, enterprise search becomes a pivotal component of business infrastructure. In this article, we’ll delve into the multifaceted uses of enterprise search and explore how it’s reshaping the business landscape.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Which skills can the team (marketing, sales, customer service, production, etc.)

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit. Is Google Business Profile Free? So let’s get started!

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Vision Edge Marketing

FEBRUARY 13, 2024

Businesses embracing advantageous excellence prioritize ongoing improvement, iterating upon their strategies, products, and operations to stay competitive and optimize their chances of sustained success in a dynamic and ever-changing market environment. Business Iteration Then and Now To iterate is to do something repeatedly.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Televerde

MAY 10, 2022

While the goal of most businesses is to earn a profit, doing that without focusing on value creation is a formula for failure in today’s market. Value creation can deliver business success by improving the customer experience, upgrading the workplace environment, and enhancing shareholder returns. Key Takeaways.

Lead Scoring 96

Lead Scoring Lead Ranking Customer Satisfaction Business 96

Salesforce Marketing Cloud

DECEMBER 11, 2023

It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The global BPA market is projected to reach $19.6 billion in 2020.

Automation 69

Automation Work Management Marketing Management Process 69

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Televerde

JULY 25, 2022

A well-run customer support team can make a huge difference in how satisfied your customers are. If your customer support is lagging, an inbound customer support team or contact center might be what your business needs. An inbound call center provides customer service typically through the phone.

Customer Satisfaction 98

Customer Satisfaction Burn Rate Business Paid Search Agency 98

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Martech

MARCH 4, 2024

I am trained with MarTech content. Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Here’s something somebody asked me!

Lead Ranking 93

Lead Ranking Allocation Churn Rate Lead Scoring 93

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. Strategic intelligence.

Allocation 118

Allocation Marketing Attribution Enterprise Management Marketing AI 118

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Complaints happen.

Work Management 106

Work Management Branding Brand Identity Customer Satisfaction 106

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

APRIL 12, 2024

Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Budget Programs 106

Budget Programs Work Management Allocation Product 106

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. This isn’t just a “check-in now and then” thing. Inefficient processes.

Digital Experience Platform 114

Digital Experience Platform Marketing & Strategy Business CMO 114

Webbiquity

AUGUST 4, 2020

But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). While not (yet) widely used, Demio scored #1 in user satisfaction among these webinar tools.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

FEBRUARY 13, 2024

Effective business strategies aren’t immune to being threatened by new tools, tactics, and best practices. Consider how many “shiny objects,” or new business strategies, cross your radar each month, from fancy acronyms full of buzzwords to new SaaS tools—and let’s not forget the quick-win tactics your competitors are using.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

SalesGrape

NOVEMBER 18, 2023

Understanding the Importance of Humanizing B2B Marketing In today’s digital age, where automation and technology dominate marketing strategies, it is crucial for businesses to remember the importance of human connection. Telemarketing provides an opportunity to ask open-ended questions and actively listen to customers’ feedback.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. Confidence from prospects and customers. Confidence in leadership. Confidence in colleagues.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Reliability.

B2B 135

B2B Customer Satisfaction Lead Scoring Lead Ranking 135

Valasys

MAY 15, 2023

If you are a small business owner, you need to do more than hustle hard. Want to know the secret sauce for taking your business to the next level? But adopting a data-driven strategy may seem like a lot of work for small businesses with limited resources. You can always start small and expand your plan as your business grows.

Small Business Marketing 59

Small Business Marketing Marketing & Strategy Business Customer Satisfaction 59