Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. What are some blogs that do it right?

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Business Blogging Allocation Business Webinar Metrics 28

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This rapid growth means that businesses are now in the minority if they do not blog.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

ClearVoice

JUNE 24, 2021

Here's a look at the top content marketing statistics and trends and how you can make the most of them. Top content marketing statistics and trends for 2021. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., marketing Click To Tweet.

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Statistics Content Marketing Marketing Budget Paid Search Agency 117

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

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Statistics Paid Content Stats Blogger 89

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. The influencer marketing trend is phasing out. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status.

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Paid Content Social Media Media Word of Mouth 128

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

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Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. I imagined teaching a Columbia J-school class on business blogs. She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. Destination: 2018.

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Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. They know exactly what’s happening right now in the SaaS space and are outstanding at analyzing trends to find actionable data.

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Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

APRIL 5, 2018

Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

APRIL 10, 2018

And communicate the business benefits? HubSpot ). Within the next two years, 49% say an increased business focus on lead quality (rather than volume) will help them improve on their ability to deliver on marketing objectives. They are also more likely to do business with a company that regularly produces up-to-date content.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. It's no secret that we kind of like dogs here at HubSpot.

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Design Examples Best Practices Microsite 101

Hubspot

SEPTEMBER 8, 2013

While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better. So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better.

Hubspot 28

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Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

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Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.

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Blogger Business B2B Thought Leadership Planning 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

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Analytics Blogger Click Rate Hubspot 28

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?

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Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. For example, is January typically a strong month for your blog? Google Analytics is another option for non-HubSpot users.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JANUARY 27, 2011

Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors. Blogging about news and current events helps demonstrate that you are at the pulse of your industry. What speech inspired / inspires you and your business?

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Hubspot

AUGUST 11, 2013

To help those who may have been a little busy this week, I weeded through the fluff and came back with a mixture of marketing stories you should know about, ranging from really important algorithm changes to some fun, inspirational marketing campaigns. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

The Lead Agency

MARCH 27, 2018

B2B businesses of all sizes contain departments that are impacted by digital transformation. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. Connect with HubSpot :

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. We did the best we could.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

FEBRUARY 24, 2011

As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. Note: these questions are in no specific order--pick and choice the ones that are best for your business. 10 Inbound Marketing Interview Questions.

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Inbound Marketing Paid Search Agency Advertising Agencies Hubspot 28

Hubspot

NOVEMBER 15, 2010

” In the early days of the medium, a blog was the only available outlet for people or companies that wanted to establish a feedback loop with their target audiences. These trends have empowered people to use the blogosphere to reach the widest possible audience. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with Tamar online: on twitter @Tamar or on her blog Techipedia.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. With more and more people adopting and using mobile devices on-the-go, more weekend content may be a trend we'll start noticing in the future. New Research: Lead Generation Lessons From 4,000 Businesses.

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Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! It seems there's a relatively well accepted, simple formula for registration trends.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. A marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. Connect with HubSpot :

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Webbiquity

MARCH 27, 2018

Half of all Instagram users follow at least one business account. Instagram Business Blog ). Eight million businesses have Instagram profiles. Facebook for Business) [link] Or maybe that figure is 15 million businesses. DrumUp Blog ). DrumUp Blog ). WordStream ). WordStream ). and 6–7 p.m.

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees !

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Ad Building Work Management Planning Marketing Management 28

Hubspot

JULY 4, 2011

Too much confidence, though, can backfire and result in you and your business coming across as arrogant. Marketing Takeaway: Adopt the GSD mentality we follow here at HubSpot. Maintaining a business blog is a great way to do this. Connect with HubSpot : So be sure to stay humble. GET S(TUFF) DONE.

Planning 28

Planning Dwell Inbound Marketing Hubspot 28

Hubspot

AUGUST 8, 2011

Here are five questions designed to do just that, and whose answers are perfect fodder for blog posts , ebooks and other types of website content. Ask Them about Industry Trends. Ask this question to discover the answer straight from the mouths of the people whom these trends affect most. Connect with HubSpot :

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Focus Group Content Marketing Planning Content 28