Writing on the Web

JULY 29, 2011

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. Oh my… there are a lot. How neat is that?

Optimization 100

Optimization Tips Blogger SEO 100

Webbiquity

FEBRUARY 15, 2017

Where applicable, present content in a list format or use bullet points. Even the best content won’t attract people to your blog if they can’t find it. Search optimize your content to help it rank highly in the search results of major search engines. For a business blog, consider hiring an SEO professional.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

The Point

JULY 30, 2020

But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Optimize post titles for search and engagement (and re-title older content if you need to.) from your Blog ”. Photo by Domenico Loia on Unsplash.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Marketing Insider Group

FEBRUARY 23, 2021

Present the problem or challenge the client is facing. Use smart content to present personalized case reports to visitors based on their needs. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Optimize your posts and incorporate keywords to improve your rankings.

Case Studies 277

Case Studies Case Study Studies Top of Funnel 277

Hubspot

JUNE 20, 2013

One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. In the post, author Adam de Jong presents 10 marketing lessons he learned in journalism school. People don’t consume information in the way the inverted pyramid presents it.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Webbiquity

MAY 16, 2019

Not all blog post types are created equal, and this is especially true for B2B blogs. B2B readers look for value—they want useful and actionable information, presented in a concise, easy to digest format. Some blog post types work better than others in these respects. 3. Use proper formatting.

Practices 208

Practices Effectiveness Case Studies Case Study 208

Hubspot

JULY 23, 2010

Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Lists – People like to read posts with a nice, simple presentation of information.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Webbiquity

MARCH 30, 2015

Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Writing on the Web

FEBRUARY 11, 2016

While your blog needs good Search Engine Optimization, it has to start with quality content. It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. during our recent client interviews. Isn’t it subjective?

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Convince & Convert

DECEMBER 8, 2014

The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a steady stream of organic posts festooned with breathless calls to action of dubious net present value to their fans.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

JANUARY 30, 2012

How did WordPress emerge as the leading blog platform? What are some techniques, beyond the obvious, for search-optimizing WordPress content? WordPress SEO – 10 Essential Actions by WP Blog Talk. 15 Essential WordPress Plugins (Presentation) by Mykl Roventine. Which plugins are the most popular / useful / vital?

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Plus, business blogging is measurable and gives you plenty of data to work with. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Writing on the Web

NOVEMBER 28, 2012

There is also a temptation when creating an infographic to present all the information that you’ve got. This is especially when presenting data. Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it. Get Search Engine Optimized- Fast.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. Google Optimize. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. Google Optimize. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

JUNE 16, 2020

Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? When you blog for customers, you're not only providing useful content. Properly optimized posts lead to an increase in brand awareness and conversions.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Content Standard

OCTOBER 5, 2015

Along with the changes to Instagram, Facebook has announced some seemingly small changes to its own ad platform that could present big opportunities for Facebook marketing pros looking for a competitive edge. Impressions and Optimization. Advertising Shifts and Facebook Marketing.

Paid Search Agency 40

Paid Search Agency Facebook Features Ads 40

Industrial Marketing Today

DECEMBER 22, 2010

Three Business Blogs with Proven ROI from Industrial Companies. Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Webbiquity

FEBRUARY 9, 2010

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here.

Google 78

Google Adsense Tools Doubleclick 78

EMagine B2B Blog

NOVEMBER 9, 2010

We’ve blogged numerous times about the many benefits of business blogging (see this post, for example) …benefits that include thought leadership, traffic, search-engine rank, inbound links, etc. Mostly we’ve presented a lot of deductive logic in support of those claims.

Sales Qualified Leads 40

Sales Qualified Leads Lead Scoring Lead Ranking Blogger 40

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. It is definitely worth watching and it may just inspire you to find your own blogging style.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

ConvertKit

OCTOBER 30, 2018

Readers are in the mood to spend money and are eagerly looking for products to purchase as presents. If it fits your blog well, write a “best gifts” post for your audience. You can visit the Pinterest business blog to know when to start promoting your seasonal content. Use Google Analytics.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

SnapApp

AUGUST 22, 2017

Email also presented a new marketing opportunity… and one of the earliest forms of viral content. . Today, webinars are still a powerful tactic in the content marketing realm used by countless teams and businesses. . Blogging and the Birth of Content Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Zachary Sniderman highlights 10 interesting free themes, along with recommendations on how each could be used and optimized. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog. 32 Essential WordPress Plugins I Use…And You Don’t!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

APRIL 20, 2010

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. P.S. Just as I was wrapping up this post, I received an email from Omniture with the subject line, “Will Social Media Replace Email?”

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40