Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). It is important to keep your social media profile active, but posting too much will push some of your followers away.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Webbiquity

JANUARY 22, 2014

The difference here between a legitimate and a spammy request is 1) the purpose of the links: do they appear to be there to guide the reader to additional, relevant information—or are they trying to sell something, or link to a page with little or no relevance to the post? (or In short, guest blogging is not dead. Far from it.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Biznology

APRIL 7, 2016

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Business Blog. Is blogging uncool? SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

nDash

NOVEMBER 23, 2020

I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. Additionally, I have ghostwritten business blog posts/social copy for private clients, including entrepreneurs like Dorie Clark and companies like DoubleCheck Research. .

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Biznology

FEBRUARY 11, 2015

This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.

Business 80

Business Peer-to-peer Twitter Work Management 80

PureB2B

AUGUST 28, 2018

More importantly, the information you have about your lead will not remain the same for long. But behavioral data shouldn’t be your sole source of information for identifying your lead’s context. Contextual Information You Should Be Looking For. Company Information. Are there any business or legal issues they’re facing?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Submit your blog to AllTop.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Hubspot

APRIL 5, 2017

Use your social media profiles to post links to interesting articles about your profession; share amusing anecdotes about your job during long runs with your training group; or volunteer at the food bank wearing your company t-shirt. As the old axiom goes, “people like to work with people they like.”

Organization 76

Organization Tips Social Networks Network Marketing 76

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g.,

RSS 100

RSS Promotion PR PageRank 100

PureB2B

AUGUST 28, 2018

More importantly, the information you have about your lead will not remain the same for long. But behavioral data shouldn’t be your sole source of information for identifying your lead’s context. Contextual Information You Should Be Looking For. Company Information. Are there any business or legal issues they’re facing?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Claiming profiles on Google and Bing are no-brainers. What makes a good blog post? Directories are great because they have a two-fold impact.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Therefore, most of us rely on “lead magnets” - exchanges of value for information. A lead magnet is the free offer you deliver in exchange for a visitor’s information.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ConvertKit

OCTOBER 30, 2018

Review posts are a fantastic ways to increase your affiliate income through your blog. If you write an in depth review post about a particular item, your reader will feel secure knowing they have all the information they need to make the purchase. If it fits your blog well, write a “best gifts” post for your audience.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

LEADership

OCTOBER 1, 2013

That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. What’s missing in so many business blogs today is the owner’s passion and involvement with the subjects covered. (By FOCUS ON THOUGHT LEADERSHIP.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Hubspot

DECEMBER 18, 2013

After seeing this stat, we decided to challenge everyone (customer or not) to get blogging -- whether that means starting to blog, blogging more frequently, or blogging at a higher quality. (Or Companies who knock it out of the park will be profiled on the HubSpot blog, which has more than 1.5 Interesting!

Paid Search Agency 28

Paid Search Agency Companies Blogger Stats 28

LeadSquared

SEPTEMBER 16, 2013

This version is preferred for personal blogging, and is not really suitable for business blogs. Google Authorship markup helps you link your website/blog content with your Google Plus profile. I think if one updates himself with sufficient information about how to manage SEO, he can efficiently work on the task.

FAQ 52

FAQ Lead Generation Webinar Metrics Optimization 52

LeadSquared

OCTOBER 24, 2013

Make sure that your Google+ account is active and your profile is up-to-date. Share informational and relevant content on your account. Here is how one of my blogs is seen in Google searches. So no matter where my blog surfaces, it will always come with Google Authorship. The answer is simple. Google Authorship!

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Webbiquity

JANUARY 2, 2013

78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). B2B Lead Blog ). Conductor Blog ). Conductor Blog ). 7 Business Blogging Stats and Facts. Agencies do SEO better.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

FEBRUARY 10, 2014

Here''s a rundown of the common blog widgets, plugins, and add-ons you should consider adding to your blog. We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 13 Common Add-Ons to Consider for Your Blog.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

AUGUST 11, 2011

Once you've created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Add easy-to-find follow buttons to the sidebar of your blog. If you don't have a business blog but still maintain a social media presence, consider adding these follow buttons to your homepage instead.

Social Media 28

Social Media Promotion Media Business 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? How to Grow & Scale Your Business Blog: A Guide to Increasing the Reach and Marketing ROI of Your Blog.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. 3) Remember that blogging isn't just for marketers. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers gives you just that.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

MARCH 3, 2011

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. On Twitter, for example, the profile information for your account is in the sidebar of your page.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JULY 8, 2014

To help you get your business blog off to the right start (or revamp it if it wasn''t set up correctly in the first place), keep on reading, We''ll dig into the biggest mistakes companies can make with their blog homepage designs so you can avoid these same pitfalls. but it''s actually a key page to optimize on your website.

Design 28

Design Lead Scoring Lead Ranking Social Media 28

Hubspot

FEBRUARY 28, 2011

While these two buttons have both been used for awhile, they actually operated differently in terms of how they allowed individuals to share information on Facebook. Prior to these upgrades to the Like button, only a link to your article would appear in a users recently activity, which receives less attention than the profile Wall.

Facebook 28

Facebook Press Social Networks Traffic 28

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. Bernard Martin´s last blog. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), In addition, your event will become searchable, and people connected to event attendees will see the event listed in their contact’s profile.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

MAY 19, 2011

Dan takes a more scientific approach to social media by basing his information on data instead of on fluffy, "what feels right" truths. There are two different uses of Facebook, and you really need to understand that and go at marketing on Facebook with a Page, not a profile.". But if you're using a profile right now, no worries.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. There are many other things you can include on your blog , but if you start with the basics we've mentioned here, you'll be off to a great start.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

FEBRUARY 5, 2013

online consumers trust information and advice from blogs, according to BlogHer. But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog.

Design 28

Design Examples Eye-Tracking Banners 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28