Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. 5 Tips to Make Your List Launch a Success. Webinar On Demand: Blogging for Business with Q&A.

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Tips FAQ RSS Social Media 28

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Check out Shaun's Bio.

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Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. So much simpler, right?

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Hubspot

NOVEMBER 15, 2010

In an inbound marketing culture where there is a strong emphasis on the regular creation of fresh, original content, it's easy to overlook the potential of evergreen content. Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. Use Marketing Analytics.

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Hubspot

AUGUST 28, 2012

We’ll help you out with a few tips to rock your next event. Tip #1: Create a hashtag. Tip #2: Promote regular updates about your event. You just might make some additional ticket sales because of your social promotion. Tip #3: Leverage ALL of your social media channels (and tailor your messaging to each).

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Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Bling it up. inboundwisdom.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. Get information from the front lines on this site to make every aspect of your blog better.

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Hubspot

APRIL 23, 2010

Subtract Subtract any gratuitous self-promotion from your blog comments. If you have a truly relevant blog post on your own site, then by all means refer to it, but only after summarizing how and why it is relevant to the author's post. What are some tips for keeping your skin safe from UV rays during the warmer months?

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Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. What better time to promote your hit ebook, Everything You Need to Know About Healthy Unicorn Diets ? 7) Increase Blog Traffic.

Lead Generation 28

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Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

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Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. In this post, I'll share some practical tips on how to approach guest blogging, and how to get the most out of it.

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Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison.

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Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 3) Product Blog Content.

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Hubspot

SEPTEMBER 29, 2010

Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Be Overly Self-Promotional. Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. Of course not.

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SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

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Hubspot

AUGUST 17, 2012

These independent projects also generally require minimal assistance and also strengthen analytical skills, which are important skills to have when looking to get hired in a professional inbound marketing setting. Create a Small Content Piece: Writing a blog article is something an intern can easily create and "ship" in the first week.

Ad Building 28

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Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. Marketing Fundamentals: Who Is Your Customer? Discover how to acquire the right customers and grow your business. sized lessons.

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Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

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Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 7 Tips for Getting People to Your B2B Blog , June 4, 2010. June 8, 2010.

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Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. How could it not?

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Hubspot

AUGUST 21, 2017

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

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Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) Tips: Interview experts within your company.

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PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

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Webbiquity

SEPTEMBER 5, 2019

How to Grow and Scale Your Startup Business on a Budget. Every penny counts when you have a tight marketing budget. These five tips can help you choose the best marketing methodologies for your budget. Reward people when they promote your product. Use social media channels to validate your product.

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SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Best Practices for Posting on Medium.

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Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Start writing your script the way you would begin a blog post — with an outline. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Find a Location.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

AUGUST 8, 2014

Compelling copywriting is the key to effective marketing communications. “You need to blog every day.” As a leader in inbound marketing, HubSpot aims to present the facts. They did just that in posts such as “Companies That Blog More Have More Consistent Sales.” Inbound Marketing'

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Hubspot

DECEMBER 28, 2012

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. Do you maintain a business blog for your company (hint: you should !)? 5) Co-marketing Emails. This is one you probably already know and love.

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Template Email Marketing Co-Registration Planning 28

Online Marketing Institute

JANUARY 4, 2011

So if you’re not yet using a company blog for your own marketing efforts, now is the time to develop a strategy. To make the most of that tool, Newton offers these three tips: Tip #1. Recruit multiple bloggers Effective blogs are updated frequently. Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post!

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B to B Blogger B2B Thought Leadership RSS 40

Hubspot

MAY 9, 2012

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. 13 Common Mistakes Marketers Make With Calls-to-Action. They're the gatekeepers of your landing pages, after all!

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Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Tip: Content audits are an extremely manual process. Case studies.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 16, 2012

For example, on our latest webinars we've been giving away tickets to our upcoming inbound marketing conference to those who meet some end, like tweeting the most with our hashtag. Did you know about Facebook Promoted Posts , for example? They're Facebook updates whose overall reach you can pay to increase.

Top of Funnel 28

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Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A lot has been said about the benefits of business blogging. Let’s reiterate the major advantages that apply to the B2B market: Drive traffic to your website.

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Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

OCTOBER 21, 2014

For more detailed tips, click here to learn how to create ebooks from start to finish.). The emails are filled with articles, tips, and tutorials on a personal finance topic of your choosing, from how to start investing to building your business. 7) Email Series. 8) Email Subscriptions. 12) Original Data & Research.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

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