Webbiquity

MAY 6, 2020

Further, barely half (53%) of marketers say blogging is their top content marketing priority. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. Apart from sharing information, Google also uses local blogs to engage with regional customers.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

NuSpark Consulting

OCTOBER 28, 2011

“I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. There are plenty of reasons why a business should have a blog. A blog attracts them. Blogs Make Money!

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” ” Leave a comment (or subscribe) to a blog about IT recruiting. Blogging Supports Social Media Marketing. Our blog has about 4,000 RSS and email subscribers. Blogging is Your Home Base. It works the other way too.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. If you love your blog, make it more findable to readers.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. 4 Common Blog Writing Stumbling Blocks. You go there for a good meal and leave pleasantly satisfied.

Content 100

Content RSS Opinions Business Blogging 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Purchasing Google or Facebook advertising to drive awareness. Do keyword research.

SEO 159

SEO Keywords RSS Adwords 159

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Add your blog and feed links to blog directories and RSS syndication sites. Use Twitter. Seed this on Newsvine.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

SEPTEMBER 26, 2012

Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!).

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Sitemaps help the search engines more fully and accurately index a website or blog. Social media. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JUNE 21, 2010

. • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g. directories, social bookmarketing sites, news sites, articles), blogs also have their own unique link opportunities through blog-specific directories and RSS feed syndication sites.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

FEBRUARY 18, 2011

You can then enter in the RSS feed of your blog into the box and every time you post a new blog post, it will be auto imported into the notes on FB and appear as a new FB note. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post?

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. David Brazeal´s last blog. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Comments RSS. Next: Three tools for seizing control of your business and personal life. Entries RSS. Comments RSS. StartupNation Blog is proudly powered by WordPress.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. This means placing the subscribe RSS feed icon at the top of your blog.

Traffic 100

Traffic RSS Blogger Eloqua 100

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

APRIL 22, 2007

But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to —to help promote your business blog and make it successful. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

Anything Goes Marketing

OCTOBER 2, 2006

It's cheaper then Google AdWords. I think we all have given enough to Google! Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. Tags: business blog Comedy Blogging.

Positioning 100

Positioning RSS Adwords Opt-out 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Business Blogging Tips. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Webbiquity

FEBRUARY 10, 2011

Post on Google Buzz. Learn how to do all of that and more in this outstanding list of WordPress tricks, categorized into Post Hacks, Comment Hacks, Tags,categories and Archives hacks, Search hacks and Other General Hacks. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users. Where is the traffic to your blog coming from? 3) Blog Homepage Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO? Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

FEBRUARY 10, 2014

Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have). And if you can implement a search bar that provides insight into what keywords visitors are searching for on your blog (e.g. Blogging' 3) Author Profiles.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Sure, there’s software that can pull content off the internet for you.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60