Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog.

PR 100

PR Stats Social Media Twitter 100

Writing on the Web

SEPTEMBER 4, 2011

Here are five blog writing tips. Keep your eye on the ball. Never forget why people read your blog and why you started your blog in the first place. Your ability to refocus your writing and get back on track even when you don’t feel like it, will pay off in the long run. You’ve got to keep moving.

Eye-Tracking 100

Eye-Tracking Class Business Blogging Tips 100

LeadSquared

JANUARY 28, 2016

This is probably not the first time such a title has caught your eye. You’re pouring over this article eagerly, waiting to catch a marketing gem (“create killer content”, “have a personal voice”), that will finally, finally (sigh) transform the fate of your blog. 1) What goals do you want to achieve through your business blog?

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Writing on the Web

SEPTEMBER 11, 2013

How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. But attracting readers to a new blog (or even an established one) is easier said than done. Here are a few ways to make your business blog one to watch.

Business Blogging 100

Business Blogging Business Eye-Tracking Social Media 100

Hubspot

APRIL 5, 2018

HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform. Want better insight into how healthy your website is in the eyes of Google? Enter Google Calendar , an easy way to organize your day, keep track of meetings, and share your schedule with others. Google Webmaster Tools.

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

JANUARY 8, 2010

Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. Avoid being derivative. Seed this on Newsvine.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

DECEMBER 23, 2012

Facebook will launch its new video ad product by April 2013 at the latest, so keep an eye out! The Business Blog Editorial Calendar Every Marketer Needs. Savvy business bloggers know that consistent, frequent blogging is critical to online marketing success. Will you use it in your marketing?

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

JULY 7, 2014

Sometimes, when I tell people that I blog for a living, they roll their eyes. That''s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. She''ll tell you how to pick a topic that works for business blogs, and walk you through the process of narrowing it into a working title.

Blogger 28

Blogger Work Management Eye-Tracking Marketing Management 28

Hubspot

FEBRUARY 5, 2013

Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog. I think a lot of it has to do with how your blog's designed. And of course, there are tons of amazing blog designs out there. 12) Johnny Cupcakes.

Design 28

Design Examples Eye-Tracking Banners 28

Hubspot

MARCH 6, 2014

No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Blog design doesn''t need to be flashy or have bright colors, either.

Sample 28

Sample Business Blogging Business Hubspot 28

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. otherwise you won't generate any leads from your prospects' social shares!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 1, 2012

Make a hashtag that is specific to your offline campaigns so you can track how many people are actually having a conversation about it. One of the local Mrs. Fields chain stores showcased this eye-catching cake. Katie Stuckenschneid recommended connecting an event with a blog post. Yeah, why not? Mrs. Fields.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Martech Advisor

MARCH 30, 2020

It then delves into content marketing, business blogging, and provides 57 blog post ideas. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

ClearVoice

NOVEMBER 30, 2021

More eyes are focused on screens than before the pandemic and the need for updated content has never been greater. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. Marketing is usually divided into two categories: traditional and digital.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

SEPTEMBER 15, 2011

Connect your blog to Twitter. If you maintain a business blog, save yourself a step in promoting your content by using HubSpot's integration or Twitterfeed to link your blog to your Twitter account. Keep an eye out for its public launch, and use it to help you analyze how your Twitter presence is performing.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

JUNE 8, 2012

Facebook has created a premier network for social engagement, allowing businesses to communicate directly with its customers, helping facilitate direct interactions and build brand loyalists. Business blogging and creating other types of content such as ebooks, webinars, and other content offers all offer perfect opportunities for sharing. (As

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Editorial Calendar.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Optinmonster

SEPTEMBER 12, 2023

Feel free to use the links below to jump to a particular topic: Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional Are you ready to write your next blog post?

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Hubspot

MARCH 13, 2012

This record could be as simple as a spreadsheet that keeps track of the bloggers you've reached out to, the goals of guest blogging for him/her, and the status of the communication (e.g. Proofread them (or have a colleague who has an eye for editing take a look). Make sure it's representative of the quality of your blogging.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

SEPTEMBER 17, 2018

As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Like a human eye, a len opens and closes to control the amount of light reaching the sensor. Instead, place a laptop below the eye-line of the camera.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Putting Anchor Text CTAs to the Test.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Webbiquity

OCTOBER 10, 2012

It allows to keep an eye at incoming sales and reviews, stock levels, general store performance and statistics from the WordPress dashboard. An integration of successful themes with WooCommerce can give a huge impact to any business giving the ability to grow sales on the web.” ” – TemplateMonster Blog.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. An individual or group of people usually maintains a blog. Business Blogging. This is short for web log or weblog. It does not, however, do your taxes. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

OCTOBER 2, 2014

We all know that business blogging is one of the core tenets of inbound marketing. With all of those benefits, you''d think executives would be lining up at your cube, laptop in hand, ready to blog. 4) Get the conversation going and keep it on track. Unfortunately, that''s rarely what happens in real life.

Opinions 28

Opinions Eye-Tracking Custom Publishing Thought Leadership 28

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. By tracking which content is the most successful, we’re learning more about our consumers. This will have helped them develop an eye and understanding for what premium content entails. It also goes far beyond the digital world.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. “By sharing results, such as traffic increases, people’s eyes get opened differently.&# Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

OCTOBER 21, 2011

Use analytics to guide you: take advantage of Facebook Insights, use Twitter analytics like Bit.ly, and implement other tracking tools to monitor traffic and leads from these sites to determine what is effective and how you should be allocating your time. Be present and participate where your audience is participating.

Paid Content 28

Paid Content Allocation Broadcasting Class 28

Hubspot

NOVEMBER 11, 2016

Once you've created and embedded your forms , how are you going to collect and track submissions? By consolidating your leads in one place, it'll be much easier for you to follow up with those leads -- whether it's by sending them lead nurturing emails , tracking their future behavior on your website, or some other action.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Single Grain

MARCH 18, 2020

In this guide, we’ll discuss a recent Google algorithm you’ll need to keep an eye on and why this so-called “Phantom Update” influences your entire content marketing strategy. Track these as your attempts to create authoritative content continue, and watch your SEO metrics skyrocket as Google begins to view you as an expert.

Google 144

Google Guidelines Paid Search Agency Content 144

WebMarketCentral

JUNE 10, 2008

The blog subhead helps establish the personality of your blog. For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." What personality do you want your blog to have?

Blogger 20

Blogger SEO Web 2.0 RSS 20

Hubspot

JULY 31, 2019

A content distribution strategy gets your gorgeous content in front of the right eyes. Blog posts are universally consumed, easy to repurpose and localize (i.e. translate into other languages), and simple to share — not to mention that almost 50% of buyers read a company’s blog while making purchase decisions.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Contently

APRIL 25, 2018

The board’s userbase earnestly and emotionally shares online content whenever something about the design or tone catches their eye. We know exactly what you are doing, how you are likely tracking it, maybe even some guestimates on your conversion rates. r/internetisbeautiful. Hell, we could probably do this better than you do it.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

Single Grain

MAY 5, 2022

With a SaaS agency, you’ll be able to consistently produce a huge range of engaging and eye-catching content, across multiple channels and mediums. They’ll be able to set goals with your business, so you know which KPIs and metrics you should be tracking to determine if your campaigns are successful.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59