NuSpark Consulting

OCTOBER 28, 2011

There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. They’ll also gain valuable and memorable insights into your business strategies.

Case Studies 279

Case Studies Case Study Studies Top of Funnel 279

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. Because blogging helps you grow traffic and trust.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

LeadSquared

JANUARY 28, 2016

You’re pouring over this article eagerly, waiting to catch a marketing gem (“create killer content”, “have a personal voice”), that will finally, finally (sigh) transform the fate of your blog. Nobody will ever hand you for free an idea so refreshing, so new and so captivating – that it instantly makes your blog a success.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Why is Blogging second?

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Hubspot

AUGUST 13, 2013

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? What''s the difference between regular blogging and business blogging?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

BenchmarkONE

NOVEMBER 25, 2019

Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Companies that maintain a blog receive 97% more links to their website. Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. How can a writer monetize their blog, and what are the key things to keep in mind?

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Case studies showcase stories and results of your work with customers. Case studies.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

FEBRUARY 23, 2021

However, marketers still consider blogging a top marketing channel. Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

The Lead Agency

NOVEMBER 11, 2019

Guest blogging benefits both the blog that hosts the content and the person writing the content. The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. At the Lead Agency, we’re experts in B2B Digital Marketing.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Podcasts are personable and facilitate connections. Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. What has a greater effect on SEO: blog links or link building strategies?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

PureB2B

MAY 18, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Valasys

DECEMBER 21, 2022

For example, you publish new information or an article on your site and can include a link to another article that also covers the chosen topic. With this method of promotion, you can reach an entirely new audience, eventually becoming your potential customer. That is why you should choose websites with active traffic.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? I know I, personally, have often felt this way.) 10 Ways to Keep Your Blog Full of Content 1. Take each question and write blog posts that clearly answer them without using industry jargon.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. I don’t need to read what’s already been published 300 times, says @YounessBermime. Holly Wolf, director of customer engagement, SOLO Laboratories Inc. We before you.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. It pulls them in, captures their attention, and increases your chances of turning them into loyal customers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. It can help your search rankings and drive traffic to your site.

Digg 100

Digg Buzz Blogger Press 100

Single Grain

DECEMBER 29, 2020

Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. He frequently published unique, original content that you won’t find elsewhere. His posts on the blog are outstanding. Both tools are exceptional. Nowadays, Patel regularly writes in-depth marketing tutorials.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Since it first gained a foothold in the 1990s, blogging has evolved by leaps and bounds. Your blog can be a venue to answer questions through the content you publish there.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

SEPTEMBER 28, 2010

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ This will help you target your audience and solid blog content.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Hubspot

APRIL 9, 2015

After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

LEADership

OCTOBER 1, 2013

That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. What’s missing in so many business blogs today is the owner’s passion and involvement with the subjects covered. (By Yet, it is published and pushed out to channels.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Marketing Insider Group

OCTOBER 11, 2021

Great blogs use categories, dates, and authors to organize their content and make it easier for readers to navigate. Consistency is key: publishing frequently and at optimal times will drive better blog performance. Blog posts with visual images are viewed and shared more than those without them. Configure URL to Custom.

Paid Search Agency 285

Paid Search Agency Companies RSS Ad Frequency 285

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. This is particularly true if your traffic numbers are small and your visitors are relatively homogenous. Go into Ahrefs and plug your blog post URL in the site explorer feature. The posts are amazing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Anything Goes Marketing

DECEMBER 3, 2006

Drive website traffic. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100