Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). Blog sites are very flexible and can be just as effective whether you are an OEM, an industrial distributor, or a consulting engineering firm.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JANUARY 13, 2011

quite often during my consulting calls. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. If you are interested in finding out how well your site is optimized for search engines, benchmark it against 3 million others by entering your URL in HubSpot's Website Grader.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Try promoting these older blog posts via Social Media. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Others, like product demonstrations and sales consultations, require higher commitment and are less compelling. Connect with HubSpot : Download your free, full copy of the ebook here. But how do you pick the right ones?

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

JANUARY 26, 2011

Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. THIS is the type of blog post that will make you an industry leader. I’m an SEO consultant!!!”

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Hubspot

JUNE 6, 2012

Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

MAY 3, 2012

1) Include Social Media Follow Modules. One of the simplest ways to keep the conversation going with your recently converted prospects is by encouraging them to follow your social media presence. 2) Let Leads Share Your Offer Socially, and Via Email. 3) Get New Blog Subscribers. 7) Conduct a Survey.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Not being able to find the time to blog is a very common problem. Finally, check out some of our tips on how to blog faster.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Add Social Sharing Links: Give your ebook more reach by adding social sharing links (e.g.

Top of Funnel 28

Top of Funnel Generation Landing Pages Marketing Qualified Leads 28

Hubspot

FEBRUARY 16, 2011

The offer could be a webinar, guide, consultation, or something else of value. Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising. Learn how to generate more inbound leads using SEO, blogging, and social media.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Hubspot

AUGUST 5, 2011

Business Blogging. A middle-of-the-funnel offer like a free trial or consultation might not work well on your blog, but it might work wonders on a product page! Social Media. What to Test: Types of Posts: Test various types of social media posts. Connect with HubSpot : Links to content?

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Marketing Insider Group

DECEMBER 6, 2021

Maintaining an active blog. Research by Hubspot found that websites with blogs have 434% more indexed pages than sites without one (and 55% more visitors, too). Blog posts are often shared on social media channels, which builds social proof and shows potential customers that others consider you an expert, too.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

APRIL 27, 2012

Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. What's more, she wants you to follow up with her.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks. You can do this for an ebook, too!

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

seo.co

NOVEMBER 8, 2021

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Single Grain

FEBRUARY 17, 2022

Book My Free SaaS Marketing Consultation . Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. They have a team of expert SaaS content writers to help your business reach prospects at every stage of the buyer journey.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 3) You aren't using your blog to generate leads. What that CTA looks like on your blog posts is up to you.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

AUGUST 25, 2014

You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. Set up a landing page for a demo or consultation.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

MAY 9, 2012

Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Hubspot

DECEMBER 28, 2012

Do you maintain a business blog for your company (hint: you should !)? Are you a magazine or media outlet? Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment.

Template 28

Template Email Marketing Co-Registration Planning 28

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JUNE 23, 2011

Jason Keath, Founder of Social Fresh , joins us for another episode of Inbound Now ! Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. Get A Free Consultation. Backlinks and a ton of social media shares. Get A Free Consultation.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Marketing Insider Group

FEBRUARY 1, 2022

Hubspot research has found that brands see the best results when they publish 11-16 blogs per month. On average, companies that blog more than 16 times per month see 3.5 times the traffic than those who blog 4 times or less. You’re missing deadlines (or you don’t even have them). Consistent, frequent delivery.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Hubspot

JUNE 20, 2012

You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks.

Template 28

Template SERP Sample Custom Publishing 28

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. Data and statistics (e.g.

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28

Magisto

AUGUST 6, 2019

We found great tips on how to run an effective social media plan in the article 7 Steps For An Effective Social Media Marketing Plan including tips on how to audit your social presence and how to identify key success metrics. Tech Crunch is widely known as this blog has been up and running since 2005!

Paid Content 68

Paid Content Best Practices Work Management Startups 68

Hubspot

SEPTEMBER 24, 2019

Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. The list is divided into three main categories depending on your goals for using Facebook: Tips for Your Facebook Business Page. Learn Facebook Marketing in HubSpot Academy.

Paid Content 78

Paid Content Facebook Tips Work Management 78

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Social Media. If there are any blogs you'd like to see added to any of the categories below, please let us know in the comments after the post.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 6) Blogging. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 5) Gamification.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28