Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Webbiquity

JUNE 30, 2010

To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. This is what makes a blog not just informative, but interesting.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

OCTOBER 28, 2011

Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available. However, it’s best to add in your own storytelling into the post as well. There is only one you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Webbiquity

AUGUST 22, 2017

A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. People love doing business with other people, not companies or logos.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Brandpoint

DECEMBER 27, 2018

A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. Case studies. Case studies showcase stories and results of your work with customers. Some marketers say a case study is informative and relevant enough to gate it.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. from your Blog ”. Photo by Domenico Loia on Unsplash.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

Top of Funnel 303

Top of Funnel Paid Search Agency Companies Marketing Automation Services 303

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And communicate the business benefits? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

MARCH 31, 2020

If you're trying to make that decision, read on to figure out whether or not your blog really needs social media. How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. If your blog is your brand. If it's company-specific.

Social Media 93

Social Media Advertising Channels Media Work Management 93

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Omitted or incomplete sources suggest a company agenda and an organization that can’t be bothered with facts. Sources say a lot about your brand.

Marketing Analytics Tools 96

Marketing Analytics Tools Course Paid Search Agency Brand Identity 96

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Is blogging really effective? Tweet This Stat!

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Writing on the Web

APRIL 10, 2013

Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. 3 Tips for Better Blog Writing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * So how do you become strategic and versatile? Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Even if you’re happy with your current business results, blogging can help you maintain that business. When done right, it can help you grow your company and generate long-lasting results. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

JUNE 16, 2015

– Case studies (65%). – Blogs (62%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. V3B Blog ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Brightedge

NOVEMBER 20, 2020

For small businesses to be easily found by users searching for your products or services, your site needs to rank well in the local listings. While studies show that 28.5% Harvard Business Review found that businesses will increase sales and ratings if they respond to reviews, good or bad.

Google 72

Google Business Ideal Customer Profiles CTR 72

ClearVoice

JUNE 14, 2022

While the objective of a B2B blog—attracting business—remains consistent, the way in which you do that can vary drastically. News study-based blogs, where you write your piece on the most current research. For example, “Study shows that 25% of people…”. How does blogging help with sales for my business?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Marketing Insider Group

OCTOBER 11, 2021

In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed. How to Start a Blog: The Set Up. Engaging Images.

Paid Search Agency 283

Paid Search Agency Companies RSS Ad Frequency 283

Hubspot

NOVEMBER 17, 2011

But did you also know it's also a proven strategy for a company's profitability ? A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging. Search Engine Optimization. Pay-per-Click (PPC).

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Here are five places to look: Testimonials and Case Studies. It’s usually a look of pure terror. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). 82% of businesses plan to increase spending on content marketing in the coming year. How Blogging Used in Content Marketing? Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. Not many companies track results and keep doing the same marketing regardless. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. Measurable. Attainable.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Hubspot

JUNE 11, 2010

Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Let the whole company use your product.

Paid Search Agency 28

Paid Search Agency Companies Case Study Case Studies 28

ClearVoice

DECEMBER 8, 2020

Comments on social media are irrelevant to the bottom line of the company. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status. What may work for one brand beautifully may be a nightmare case study for another.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

PureB2B

NOVEMBER 13, 2017

This makes email an effective channel for pretty much any business operating in a B2B context. #2 As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Social media is one of the fastest growing marketing channels for B2B businesses.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100