Webbiquity

AUGUST 22, 2017

A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. People love doing business with other people, not companies or logos.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And communicate the business benefits? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

MARCH 31, 2020

If you're trying to make that decision, read on to figure out whether or not your blog really needs social media. How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. If your blog is your brand. If it's company-specific.

Social Media 92

Social Media Advertising Channels Media Work Management 92

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Here are five places to look: Testimonials and Case Studies. It’s usually a look of pure terror. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). 82% of businesses plan to increase spending on content marketing in the coming year. Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5%

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

JUNE 16, 2015

– Case studies (65%). – Blogs (62%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. V3B Blog ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

DECEMBER 8, 2020

Comments on social media are irrelevant to the bottom line of the company. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status. What may work for one brand beautifully may be a nightmare case study for another.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: The value of your offer -- the cost of giving you their email address = the probability of conversion. The posts are amazing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. For instance, sole proprietors and small businesses don’t have the same money to spend as an enterprise-level company. Case studies.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

NuSpark Consulting

JUNE 14, 2012

Case Studies are an important part of internet marketing and lead nurturing, and can be the decisive factor when a prospect decides to engage with you. I was at a meeting recently with the CEO and the Director of Content Marketing for one of the fastest-growing companies in Philadelphia. His biggest challenge?

Case Study 100

Case Study Case Studies Studies Buyer Personas 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * So how do you become strategic and versatile? Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

OCTOBER 11, 2021

In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed. How to Start a Blog: The Set Up. Engaging Images.

Paid Search Agency 277

Paid Search Agency Companies RSS Ad Frequency 277

Hubspot

JUNE 11, 2010

Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Let the whole company use your product.

Paid Search Agency 28

Paid Search Agency Companies Case Study Case Studies 28

Go Beyond SEO

JULY 27, 2018

Also, make sure that your website really represents your firm and the type of cases you take. 70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

ClearVoice

MAY 26, 2022

Even if you’re happy with your current business results, blogging can help you maintain that business. When done right, it can help you grow your company and generate long-lasting results. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords. Here’s a list of guest blogging pro tips : Make it a best practice to insert links naturally into your content. And that’s it!

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Go Beyond SEO

JULY 27, 2018

Also, make sure that your website really represents your firm and the type of cases you take. 70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Anything Goes Marketing

DECEMBER 3, 2006

In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. What you're creating is a living and breathing case study that is much more enjoyable then reading marketing-speak. Do a case study on tape!

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Go Beyond SEO

JULY 27, 2018

Also, make sure that your website really represents your firm and the type of cases you take. 70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Anything Goes Marketing

OCTOBER 2, 2006

Employees know that their CEO is not just drinking cocktails in the business lounge when they're stuck in an airport. It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. Tags: business blog Comedy Blogging.

Positioning 100

Positioning RSS Adwords Opt-out 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

SnapApp

NOVEMBER 11, 2014

You can make a skeleton for any kind of content you’re creating – blog posts, videos, case studies , ROI calculators , podcasts, webinars… etc. One step in this direction is using the word “I” instead of “we” – we want to talk with a person, not an abstract representation of your company. Do Something Fun Together.

Personalization 54

Personalization Content Paper Case Studies 54