Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. Privacy Policy | Site designed by AMAInteractive a div. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies. How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. Bruce Rasmussen´s last blog.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

MARCH 30, 2011

My friends at HiveFire recently executed a content curation study of 150 marketing executives. So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

CoSchedule

FEBRUARY 27, 2023

[Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

FEBRUARY 11, 2013

Choose social media usernames that are completely different from your company name so you're really difficult to find. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 12) Update your blog sporadically and infrequently.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28