Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. Is blogging really effective? The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Like most companies and brands, Kanye does a lot of things right to help his image and sell records. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. However, this needn’t be the case.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. But did you also know it's also a proven strategy for a company's profitability ? Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Social Media Marketing Software.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Marketing Management 85

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

JUNE 11, 2010

Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Let the whole company use your product.

Paid Search Agency 28

Paid Search Agency Companies Case Study Case Studies 28

Industrial Marketing Today

DECEMBER 22, 2010

from my Google Analytics, the number of inbound links received, retweets and other social sharing. Marketing Automation vs. Inbound Marketing. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Social Media Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

OCTOBER 1, 2013

I thought about it for our own team, and it seems that if you''ve been relying heavily on inbound marketing tactics like business blogging, SEO, and content creation (which our team obviously does -- we''re an inbound marketing company and all), you would probably be able to weather a marketing shutdown no problem.

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? 1. ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES!

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. This is where marketing automation software can be a big help.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. 16) Blog reading peaks around 10AM.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). This one has a puzzling contradiction (see #3).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords. Simply put by content marketer Salma Jafri, the mantra of smart marketers is “ create less, promote more. ”.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

FEBRUARY 28, 2012

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Marketing Takeaway.

Traffic 28

Traffic Generation Business Buyer Personas 28

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

FEBRUARY 16, 2011

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. In marketing , companies should not use Flash because it makes it difficult for search engines to crawl.

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60