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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

Because you are publishing content on your own website, you don’t pay per click, making it a cost-effective strategy for businesses looking to reduce marketing expenses in the long term. Google Ads is the kindling: It’s easy to light super quickly, but without firewood it’ll burn out before you can get your marshmallow onto your stick.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

In all of our research, we noticed an interesting pattern: Many of the technologies and behaviors that are known to improve deliverability are actually used at higher rates by brands that have been blocklisted than by brands that haven’t been. So don’t wait until you’ve had your hand burned by a deliverability meltdown.

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What’s the Difference Between Content Marketing and Copywriting?

Brandpoint

You might have already produced a well-written, thoroughly researched, expert piece of content. Headlines grab the reader’s attention, tell them what the content is about and entice them to click. Research keywords and know how to use them. If you don’t have great content to back it up, you can get burned.

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Audience Conversion Optimization & Peripheral Factors

seo.co

Early in this guide, I mentioned the importance of doing your market research before even beginning a campaign—now, you’ll need to call upon that research to help you figure out what types of platforms you’re going to use. Image Source: Pew Research ). Getting the click. Bounce and Exit Rates.

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5 Must-Have Media Buying Tools for 2023

Bionic

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Bionic’s AI-Powered Advertising Research Tool helps you source advertising placement ideas for your media plans. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 196
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[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. They get stuck with the people we haven’t met yet,” Brian Burns explains. To listen to the podcast in its entirety click here. How to Use Deep Data Intelligence.

Burn Rate 120