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Startup Burn Rates Explained in 500 Words or Less

Hubspot

It’s tempting to write off “burn rate” as cute startup jargon or a funny subplot on the television series “Silicon Valley.” But a correctly calculated burn rate is crucial for the responsible growth, planning, and success of a business. In fact, 82% of small businesses fail because of cash flow problems.

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What Can an Inbound Call Center Do for Your Business?

Televerde

If your customer support is lagging, an inbound customer support team or contact center might be what your business needs. For many businesses, partnering with an inbound call center can help them achieve their customer support goals. A dedicated inbound call center offers numerous benefits to all types of businesses.

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Utility Analytics Can Help Your Commercial and Industrial Clients Get To Net Zero

Salesforce Marketing Cloud

Energy service providers have always advised businesses on the best ways to save money on power. Help C&I companies reduce Scope 1, 2, and 3 emissions using utility analytics. Utilities help C&I customers optimize energy-intensive industrial processes by recommending times when a clean electricity supply is cheap and plentiful.

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Operating During COVID-19: Helpful Tips for Local Businesses

Moz

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

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Audience Manager is a busy marketer’s best friend

Liveintent

We know your small (but mighty) teams have a lot going on as they juggle different responsibilities, oftentimes burning the midnight oil to launch campaigns. With Audience Manager, you can view the size of your audience and its match rate against our exchange. Audience Manager was built with the SMB and DTC advertiser in mind.

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Win New Business: 6 Ways Your Agency Can Deliver More Insightful Pitches

Brandwatch Marketing

The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business in an environment where agility is key. Why is that worth their attention?