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Phoenix Company Works To Help Women In Prison Build Careers

Televerde

KJZZ-TV Phoenix highlights the work of the Televerde Foundation and the tools it provides to Televerde women as they prepare for reentry and beyond. >>> The post Phoenix Company Works To Help Women In Prison Build Careers appeared first on Televerde. Read the article. >>>

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. The second is figuring out how to make those lead nurturing campaigns work harder. Hardly seems fair, right? 27% say it’s getting overwhelming. Not bad, right?

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. Allen Weiss and Debbie J. About the Author Allen Weiss, Ph.D., Whan Park, Deborah J.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. Effective marketing works in reverse. That last bit is important.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better. It helps the website owner gain insight to understand their audience better.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. Connecting with your customers digitally means building trust and establishing a loyal relationship.

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Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

In this webinar, you’ll learn: Why the process of obtaining a disability leave evaluation today is broken and why key players are not incentivized to help. Why Genentech wanted to offer a better employee experience and help provide fast access to care for members who are suffering from severe mental health needs.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. There’s a lot of work that goes into it. What gifting can do to increase ROI.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum. But no one tool or method can create a thriving research practice for product managers.