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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. However, building a strong list takes a smart strategy, the right tools and good execution. Why is building an email list important?

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

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Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection. Create an a-ha moment.

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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. How to build your email lists the right way Building an email list is an important step in any marketing campaign.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

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Email Sender Name Best Practices for Marketing

Act-On

Reassuring your audience with a credible “From” address will help you build trust. They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it. That’s a major red flag for spam bots and filters.