Marketing Insider Group

JUNE 21, 2012

Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. claim that it influenced their technology buying decision. Ultimately it is the pen that makes the mark on the contract.

Social Media 100

Social Media Statistics Media BtoB 100

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Marketing gets personal. Kate Maddox. Digital Edge. Maddox and Hosford.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. Measuring Brand Image/Association.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests. Tony Jaros, Sirius Decisions, talked about “Establishing Presence at the Earliest Stages of Buying”.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. It’s important to hear how your product or service is sold by a sales person. The main points: Sales is the customer of marketing. So help them to sell. .

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet.

Social Media 100

Social Media Social Marketing BtoB Media 100

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 6, 2006

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. A new article in BtoB Magazine by Karen J. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Marketing Insider Group

JANUARY 25, 2011

And although I’m usually a very optimistic person, I find it hard to say these words today. Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? I wish I could say “the state of our union is strong.&# political environment and B2B Marketing in 2011.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. More frequently, both report to the same person and work on common process issues. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

FEBRUARY 23, 2006

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.

Lead Generation 120

Lead Generation Generation Leads Lead 120

MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Though online relationships are computer mediated, they can still be just as significant and personal as offline relationships.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. By approaching your email campaign with a high level of respect for your subscribers, you’re more likely to be more thoughtful when personalizing messaging and promotions.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” This means that, even though online relationships exist over the internet, they can be just as significant and personal as those that exist offline.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Hinge Marketing

JANUARY 14, 2015

Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to. While variable substitution can have great value, it only allows fairly simple levels of personalization. Content Insertion.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. “The Human Touch” – so much of what we do these days is online, we want to have a forum to meet and engage with our community in person. State of Event Marketing, July 2011).

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.”

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. Expertise shouldn’t be concentrated in one person or department. I agree with his second point but I couldn’t endorse his overall premise.

Case Studies 50

Case Studies Case Study Studies BtoB 50

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce also post lots of photos of people, which reinforces the image that this is a company with a personal touch.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The ROI Guy

FEBRUARY 15, 2011

Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48