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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

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Did martech break B2B marketing?

Martech

The post Did martech break B2B marketing? Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! In your inbox. Business email address Subscribe Processing. appeared first on MarTech.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. With its huge success, this content is worth celebrating outside the boundaries of social media as well. Imagine the profound impact that would have.

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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. ” There is never a perfect time to start an effort that breaks down departmental silos. Talk about it often and ensure leaders know your process to achieve this.

Planning 140
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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

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Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend

33Across

The post Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend appeared first on 33Across. After a soft start to 2023 due to economic concerns and low consumer confidence, many analysts lowered their.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

The good news: you can break through the noise using a new channel! Digital fatigue is a thing, no surprise there. Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

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How to Level Up Your Marketing Strategy with Video

Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank. Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources?

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The Definitive Guide to the Top 4 Sales Enablement Metrics

We break down how each metric is defined, calculated and how you can improve it. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales effectiveness. Sales readiness. Sales engagement.

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ABCs of Data Normalization for B2B Marketers

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement.

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3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge Growth

Speaker: Caroline Van Dyke, Head of ABM Content, RollWorks

Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget. We’re calling it. In reality, small teams can blend both approaches to unlock major growth and stay ahead of the competition.