Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Photos and links to web pages that tell about the person are ideal.

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Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

MAY 27, 2015

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. 2015 Indie Excellence Awards : Accountability Leadership (Best Leadership Book 2015). 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015). Congratulations, Di!

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Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 20, 2014

Sometimes my work involves traveling to far-off airports, and that’s never pleasant. This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean. I told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation.

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Amazon PR Social Media Search Marketing 100

Writing on the Web

JULY 22, 2014

Judith Briles is an author’s best friend, especially when it comes to book writing. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! Along with a cup of coffee, this little book of short and snappy reminders will get your fingers tapping, your mind buzzing.

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Buzz Blogger Conference Design 100

Writing on the Web

JANUARY 29, 2014

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Even if you’re working with a publishing house, make sure your own ‘house’ is in order. That means you have access to millions of eyes that could be reading and reviewing your books!

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Social Media Promotion Media Tips 100

Writing on the Web

OCTOBER 4, 2016

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. Problem #1: Lack of Clarity.

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Newsletter Content Class Keywords 218

Writing on the Web

JANUARY 2, 2014

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!” Not everyone should write their own book. Not everyone should publish and market their own book. For whom are you going to write your book?

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Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 14, 2014

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. Social media marketing.

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Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

FEBRUARY 28, 2014

In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. When seasoned professionals want to write their book, what may seem common sense to them isn’t clear to the world at large.

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Impressions Education Consulting Content Marketing 100

Writing on the Web

JANUARY 13, 2014

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. Your readers are clearly at the heart of your book. What’s your point?

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Writing on the Web

APRIL 14, 2014

Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog. Objectivity to see your work from readers’ perspectives. Objectivity to see your work from readers’ perspectives. Optimism in the face of challenges.

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Training Planning Trust Marketing Business Blogging 100

Writing on the Web

JANUARY 7, 2014

In other words, smart experts write an ebook following this progression: Who are you writing this book for, and why (which problems do readers face)? What common solutions exist and why they don’t always work? In brief, it’s a process for creating products and services that work well for the end users.

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Blast Campaigns Design Course Buy 100

Writing on the Web

JUNE 4, 2015

All that’s standing between you and published author status is a little time and work. This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. Describe solutions, traditional approaches and why they don’t always work.

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Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

JANUARY 9, 2014

Find out what other books have been done. For whom are you going to write your book? And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. You can then write a follow-up book or create a series. Unique about your ideas?

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Opinions Customer Surveys Social Media Course 100

Writing on the Web

DECEMBER 17, 2014

For example, I create and distribute a newsletter called Biz Book Nuggets (if you haven’t subscribed, you can sign up in the upper right corner of this page.) This newsletter includes insights gathered from all the leadership business books I read. Provide coaching insights for your work. I often read 2-3 books at a time.

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Newsletter Tips Business Thought Leadership 100

Writing on the Web

JANUARY 8, 2014

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. You, however, as an expert who is steeped in theory and knowledge about what works, will want to actively promote and even sell your services as the one true answer (or at least a really special and effective one).

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

FEBRUARY 26, 2014

I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.) Three narrative styles are particularly powerful: a) Situation-complication-resolution framework ( Dan Pink on motivation at work). c) Idea-concepts description ( Richard St.

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Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JULY 16, 2014

For us, Content for Coaches , this is divided like this: Book notes – I often read 2-3 books at a time. Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books.

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Newsletter Opinions Work Management Distribution 100

Writing on the Web

JANUARY 3, 2014

All that’s standing between you and published author status is a little time and work. Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Describe solutions, traditional approaches and why they don’t always work. Traditional publishing barriers have fallen.

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Barriers Amazon Sample Marketing Report 100

Writing on the Web

FEBRUARY 5, 2014

Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ? His bestselling book Thinking Fast and Slow is written (and priced) for readers, not academics. No, he does not.

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Writing on the Web

JULY 3, 2014

If not, you can begin receiving BizBook Nuggets – Book Notes for Busy Leaders. This newsletter includes insights gathered from all the business books I read. Since I’m taking notes while I read, sharing them with you will: Suggest books you might want to read yourself. Provide leadership coaching insights for your work.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

JUNE 26, 2015

Do you remember the landmark book Influence , by Robert Cialdini ? I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

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Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Do you remember the landmark marketing book Influence , by Robert Cialdini ? I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

AUGUST 25, 2016

In Dan Hill’s excellent book Emotionomics. In other words, your brand works when: You develop a distinct brand personality. Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers.

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Newsletter Personalization Brand Identity Branding 100

Writing on the Web

AUGUST 26, 2014

This works, but it’s a lot of work. In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers.

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Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

JUNE 12, 2014

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. When I’m working with my clients on their blogs, I often find their content is all over the map. Maintaining a successful blog takes more time than just writing a post.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. ” Roger Dooley cites examples in his book Brainfluence : The difference is that numbers imply real people. what do you think?

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Content Marketing Content Click Rate Act-On 100

Writing on the Web

JANUARY 21, 2015

Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Books you read. Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. Blogs you read. Top blog lists.

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Writing on the Web

MARCH 5, 2015

So here’s a tip for saving time writing on your blog: Write something you’re already working on. Passages you’ve highlighted in an article or book. What types of projects are you working on? One exception to this is to frequently write about your own clients, their stories, their emails. Client projects.

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

MARCH 30, 2016

Since then, I’ve expanded with other content options, like ghost blogging and e-books. Let me know how it works for you: connect with me on LinkedIn. You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You’ve got to connect with readers in emotional ways. .

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

SEPTEMBER 10, 2014

But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. I took a few courses and studied what worked, copied a few writers I admired. I may finally hire a consultant, get a coach, or open a book to learn what’s needed. About your work?

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

AUGUST 17, 2010

First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. And I just finished editing the third book. His book blog is here.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

AUGUST 5, 2011

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Does social validation work for businesses selling services and experiences?

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Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

AUGUST 21, 2014

Other times a good hook works better. Free Book Tells You 12 Secrets of Better Lawn Care. Be original and offer insight. Create shareable content – Don’t be a bore. A Great Headline. Sometimes saying what you mean is the best route to attracting readers. Read more about my painful experience with hooks, here.) What do you think?

Business 100

Business Sample Business Blogging Budget Programs 100